SMS marketing is still king. Not every mobile device can access the mobile internet. In fact, not even close to half of all mobile devices can access the internet. Those who are accessing are worth reaching and those who are not accessing still cannot be missed. This may be the most interesting thing about the mobile industry. And, fortunately, there is great news!
SMS and mobile internet actually compliment each other. Unlike most advertising mediums, both SMS and mobile internet are very affordable, work together seamlessly, embrace 99% of your customers, and can often be handled effortlessly by one mobile company. Only one downside: if you’re not on board yet, you’re late.
Shoppers using the mobile web are big spenders and/or frequent spenders. They are early adopters. Basically, they are customers you love to have. In order to get them, you must cater to them.
Luckily, it’s easy and inexpensive. Find a reputable company to build you a mobile website (not a company that builds PC websites). Put what your customers most want while they are on the go, and you’re already ahead of the competition. The mobile web is affordable, fast, and effective.
Now, how about those hundreds of millions of people using mobile devices but not using the mobile web? They are your customers, also, and their numbers are massive! Thankfully, catering to them is also easy with bulk SMS. Implement SMS marketing and watch them thank you for talking on their terms by spending money with you.
With that many people not using the mobile web yet, shouldn’t you just wait to build a mobile website? Nope! As people gradually (seemingly overnight) make their way on the mobile web, they expect you to be there. You have to beat them there, not follow them. Perception is the consumer’s reality; if they look for you and you are not visible, you are perceived as being irrelevant.
Next steps are simple: contact the owners of Ballyhoo Mobile Marketing at www.BallyhooMobile.com. We will listen to your goals. We’ll then give you a fast, free mobile marketing overview, a custom proposal to fit your needs, and put the ball in your court. Honest, professional work with amazing results.
*headline quote source: IDC, 2010
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