According to Deloitte’s recent 24th Annual Holida Survey, of the mobile shoppers identified in their survey: 55 percent said they will use their mobile device to find store locations, 45 percent to research prices, 40 percent to find product information, 32 percent to find discounts and coupons, and 25 percent to make purchase.
Now let’s look at mobile internet usage predictions: Mobile Marketer recently reported that consumers will increase their average browsing time from the 4:40 (min:sec) average in 2009 to the 5:30 range. Also, average page views will increase from approximately 105 to 120 per month. According to Nielsen, the mobile web grew at an average of 2 percent month over month for all of 2009. This makes it one of the few things growing for the year. It is predicted that, at this rate, combined with the accelerated adoption of smartphones and mobile-specific sites, the mobile web will reach more than one-half of the consumers on the wired web. That is huge news!!
Most business owners slept when it came to building a website. When they finally got around to it, there was no strategy…they just knew they “needed one.” Years later, most all businesses have caught up to working with and on the web. Now here’s mobile web coming at us like a locomotive at breakneck speeds. And what are most businesses owners doing? Relaxing and “seeing what the competition does” just like the internet’s last go-round. Astonishing. Now, for those businesses who are embracing mobile web, it is helping people on the go find their location, find their offers, and with few competitors utilizing the mobile web space it makes comparisons thin and immediately betters that businesses chance of making the sale.
So, no more sleeping! The time for a mobile-specific website is now. Work with a mobile marketing company on building a mobile website for your business. You can certainly have it built by the designer of your pc website, but it’s not the best idea. Mobile web strategies are different, the build is different, and although your website developer inherently knows this, sometimes old habits are hard to break. Inquire with a mobile firm and see what they can do for you. Any reputable mobile marketing firm should be able to help you create a fantastic mobile internet presence and you will be leading the pack in no time.
Our firm is just one of the few you should look at. Go ahead...call or email the owners of our company directly. You will get an almost immediate response and any mobile questions you have will be answered without a sales pitch. Click here to reach us.
Until next time,
Tuesday, December 22, 2009
Mobile Search Companies: 2010
In 2010, many are predicting to see a tremendous increase in the number of companies utilizing mobile search. And for good reason! Some experts are posting that the number of mobile web users could approach half that of web-based users by the end of next year.
As a marketer or business owner that is certainly something to recognize and something to which should be responded to appropriately. So where should marjeters turn? Their standard ad agency? Not likely. The standard ad agency, although forever having claimed creativity and ingnuity, often worked/works solely based on getting a businesses cost down...less per spot, etc. Often times, these schedule end up being garbage and the business owner ends up spending more per efficiency, but since there is no guide for that the agencies are able to hole up their rouge. Please note: these are my opinions and I do know there are some amazing agencies in existence...just not most of them. Where you should turn is either a firm that SPECIALIZES in mobile (not just claims to offer it because they know they were caught off guard and are trying to play catch up) or your current search provider, if you have one.
There are pro's and con's to going with a mobile search company and in going with your current search provider. If you're looking to work with your curret search provider, you can benefit from having one contact and one bill. Additionally, you may also be able to get single report. Finally, it means you would be working with a company who already knows our business.
However, in going with a mobile search company specifically there are many benefits to be had. First, although having one bill can be nice, having one same contact can be a detriment. Think about how hard people work to ge your business initially. On the increases or upsells, many don't work as hard. By beginning your mobile search endeavour with a separate company will put you in position to have someone workin extra hard to secure and retain your new business. (If they are not, you chose a complacent company and you need to move on.) Then there's that enticing single report: this may again seem like a good idea and time saver, but the more pc search and mobile search phyisically get lumped together, the more they mentally get lumped together. Then the person working on your strategies starts lumping those together and then you might as well not be doing mobile search anyway. The idea is that mobile search is very different and should increase the tangible business you are seeing driven by the web. Work witha separate company and you will find that the strategies they develop are wildly different and better because they are not thinking about your pc search at all. Finally, I mentioned that by choosing your exisiting search provider to perform mobile search, you would be working with a company that already knows your business. Atface value, this seems like a benefit. However, you will often find that the company you work with now has fallen into certain patterns and perceptions and misperceptions regarding your business. Begin with a specific mobile search company an you will have a chance to get a brand new set of eyes an hands on your company. Assuming you choose a good partner, this almost always leads to productivity and growth in business.
Go ahead...call or email the owners of our company directly. You will get an almost immediate response and any mobile questions you have will be answered without a sales pitch. Click here to reach us.
As a marketer or business owner that is certainly something to recognize and something to which should be responded to appropriately. So where should marjeters turn? Their standard ad agency? Not likely. The standard ad agency, although forever having claimed creativity and ingnuity, often worked/works solely based on getting a businesses cost down...less per spot, etc. Often times, these schedule end up being garbage and the business owner ends up spending more per efficiency, but since there is no guide for that the agencies are able to hole up their rouge. Please note: these are my opinions and I do know there are some amazing agencies in existence...just not most of them. Where you should turn is either a firm that SPECIALIZES in mobile (not just claims to offer it because they know they were caught off guard and are trying to play catch up) or your current search provider, if you have one.
There are pro's and con's to going with a mobile search company and in going with your current search provider. If you're looking to work with your curret search provider, you can benefit from having one contact and one bill. Additionally, you may also be able to get single report. Finally, it means you would be working with a company who already knows our business.
However, in going with a mobile search company specifically there are many benefits to be had. First, although having one bill can be nice, having one same contact can be a detriment. Think about how hard people work to ge your business initially. On the increases or upsells, many don't work as hard. By beginning your mobile search endeavour with a separate company will put you in position to have someone workin extra hard to secure and retain your new business. (If they are not, you chose a complacent company and you need to move on.) Then there's that enticing single report: this may again seem like a good idea and time saver, but the more pc search and mobile search phyisically get lumped together, the more they mentally get lumped together. Then the person working on your strategies starts lumping those together and then you might as well not be doing mobile search anyway. The idea is that mobile search is very different and should increase the tangible business you are seeing driven by the web. Work witha separate company and you will find that the strategies they develop are wildly different and better because they are not thinking about your pc search at all. Finally, I mentioned that by choosing your exisiting search provider to perform mobile search, you would be working with a company that already knows your business. Atface value, this seems like a benefit. However, you will often find that the company you work with now has fallen into certain patterns and perceptions and misperceptions regarding your business. Begin with a specific mobile search company an you will have a chance to get a brand new set of eyes an hands on your company. Assuming you choose a good partner, this almost always leads to productivity and growth in business.
Go ahead...call or email the owners of our company directly. You will get an almost immediate response and any mobile questions you have will be answered without a sales pitch. Click here to reach us.
The Mobile Coupon, SMS Coupon, or Text Coupon. Call it what you will, but the recession has brought the coupon back.
It’s a fact…with the combination between the recession and the mobile handset, the coupon is at an all time high! It’s prime time for the coupon, Baby! Many couponites, I call them, are the Baby Boomers and the older tip of Generation X. But coupons were lost amongst Gen Y, Z, and Millennials. And using mobile coupons for your business is incredibly simple and cost effective
Please note: if you’re unfamiliar with mobile coupons, this is not equitable to direct mail or email. In no way is a mobile phone list purchased and a message blasted out. If someone is offering you this, they are damaging the industry.
Mobile is always permission-based and, thus, amazingly effective.
Now that coupons no longer require clipping and can be carried in the most sheik of fashions, they are no longer a young demographic faux pas. As a marketer, this presents very exciting opportunities. During the early 2000’s, spending was at a pinnacle and many business owners reaped the benefits simply by opening their doors. As spending slowed, consumers held tight to their wallets before most businesses began offering discounts. In that time, many companies found it difficult to attract new customers. Businesses reacted by discounting slowly in an attempt to wean back lost interest. In today’s economy, however, it seems offering steep discounts is almost a prerequisite to even having an operational business. As many do not want to, and cannot even afford to, discount any further they find themselves again on the same playing field as their competitors.
If you’re running neck and neck with competition and everyone is at their bottom dollar, what do you do? Move to a better location? This might be a relevant option in a great economy, but now not. Spend more on advertising? Good advertising always helps, but it’s also expensive and since many (small) business owners make the attempt to purchase “super affordable” advertising, it’s mostly junk and ineffective anyway.
So what to do? Offer something your competition isn’t. Don’t discount any further and don’t worry about big time out-of-pocket advertising. Instead, offer your current discounts and incentives through the mobile medium. This will separate you from your competition in the minds of your potential customers. They will appreciate you and remember you for making the effort to communicate and do business with them in a manner that they like and is on their terms. It will break through to new customers who were ignoring your old marketing and discounting attempts (most businesses that run discounts through mobile see at least 30% of the redeemed offers come from someone who had never done business with them before). You will also be able to reach out to them for just a few pennies per person…no production costs, no printing costs, and no postage. And don’t let the coupon magazines fool you; they are not using any good strategies when delivering mobile. Work with a reputable mobile marketing company and we will help you design and execute campaigns that inspire the viral effect, lead to more sales, help create higher profit margins, and we will help you analyze your ROI after every campaign.
Go ahead...call or email the owners of our company directly. You will get an almost immediate response and any mobile questions you have will be answered without a sales pitch. Click here to reach us.
Please note: if you’re unfamiliar with mobile coupons, this is not equitable to direct mail or email. In no way is a mobile phone list purchased and a message blasted out. If someone is offering you this, they are damaging the industry.
Mobile is always permission-based and, thus, amazingly effective.
Now that coupons no longer require clipping and can be carried in the most sheik of fashions, they are no longer a young demographic faux pas. As a marketer, this presents very exciting opportunities. During the early 2000’s, spending was at a pinnacle and many business owners reaped the benefits simply by opening their doors. As spending slowed, consumers held tight to their wallets before most businesses began offering discounts. In that time, many companies found it difficult to attract new customers. Businesses reacted by discounting slowly in an attempt to wean back lost interest. In today’s economy, however, it seems offering steep discounts is almost a prerequisite to even having an operational business. As many do not want to, and cannot even afford to, discount any further they find themselves again on the same playing field as their competitors.
If you’re running neck and neck with competition and everyone is at their bottom dollar, what do you do? Move to a better location? This might be a relevant option in a great economy, but now not. Spend more on advertising? Good advertising always helps, but it’s also expensive and since many (small) business owners make the attempt to purchase “super affordable” advertising, it’s mostly junk and ineffective anyway.
So what to do? Offer something your competition isn’t. Don’t discount any further and don’t worry about big time out-of-pocket advertising. Instead, offer your current discounts and incentives through the mobile medium. This will separate you from your competition in the minds of your potential customers. They will appreciate you and remember you for making the effort to communicate and do business with them in a manner that they like and is on their terms. It will break through to new customers who were ignoring your old marketing and discounting attempts (most businesses that run discounts through mobile see at least 30% of the redeemed offers come from someone who had never done business with them before). You will also be able to reach out to them for just a few pennies per person…no production costs, no printing costs, and no postage. And don’t let the coupon magazines fool you; they are not using any good strategies when delivering mobile. Work with a reputable mobile marketing company and we will help you design and execute campaigns that inspire the viral effect, lead to more sales, help create higher profit margins, and we will help you analyze your ROI after every campaign.
Go ahead...call or email the owners of our company directly. You will get an almost immediate response and any mobile questions you have will be answered without a sales pitch. Click here to reach us.
Wednesday, December 9, 2009
Mobile Web, Mobile Internet Use Growing Rapidly: Up More than Double from One Year Prior!
As my readers know, I share information based on studies. And when I do share an opinion, I back it up with quantifiable information. The information I am sharing tonight came from studies performed by BIA/Kelsey and ConStat. They report that heavy mobile internet users (classified as using the mobile web 10 or more times per week) make up 21 percent of all U.S. internet users. This is up from just 15 percent one year ago. Additionally, the overall average number of monthly mobile web visits is more than double that of one year ago and almost three times that of two years ago.
These numbers show amazing growth in an area where growth has been speculated, promised, and challenged by different commentators. Companies and consumer brands were thinking building a mobile-specific website and driving M-Commerce was unnecessary two years ago. The majority are singing a much different tune right now; what do you think they will be saying two years from now? This a repetitive path almost always seen in business: the technology emerges, fads and bugs are worked out, big box stores and international brands begin adoption, regional brands follow suit, and finally the local business is “caught off guard” and tries to play catch up. What I know is that many local businesses are acknowledging mobile web, at least the ones I talk with are because I bring it up. So, they are not caught off guard nor can they claim to be. What they have to admit is they don’t have the guts to do what their supposedly hated competitor is not doing…you know, safety in numbers. Most do not have the courage to admit that and those who do often realize they are being silly and take the steps they should be taking, resulting in them being the local business leaders. And this is not exclusive to marketing, but is relative to any big business decision. And being a small business owner, I understand how they feel. As embarrassing as it may be to admit, it can be scary to invest in something that all of the businesses similar to yours are not doing. However, we have the track record, through our client list and successes, to prove that we know what we’re talking about.
Additionally reported is that heavy users of text messaging is also up over the past year. Nearly one-half of mobile users text more than 10 times weekly, according to BIA/Kelsey and ConStat. As I have preached, the report shows that users have become more active over many mobile activies…text, web, video, and purchasing. In closing, consider this quote from Rick Ducey, chief strategy officer at BIA/Kelsey: “Between waves one and three of Mobile Market View, consumers have basically doubled their use of the mobile platform for non-voice communications. This represents a fundamental and rapid shift in media use, which needs to be considered in determining the appropriate mix and spending levels among local platforms. Media companies that do not currently offer a differentiated mobile advertising option had better get there quickly.”
We can help your business inexpensively be a leader: click here to register for one of our five monthly FREE marketing consultations.
These numbers show amazing growth in an area where growth has been speculated, promised, and challenged by different commentators. Companies and consumer brands were thinking building a mobile-specific website and driving M-Commerce was unnecessary two years ago. The majority are singing a much different tune right now; what do you think they will be saying two years from now? This a repetitive path almost always seen in business: the technology emerges, fads and bugs are worked out, big box stores and international brands begin adoption, regional brands follow suit, and finally the local business is “caught off guard” and tries to play catch up. What I know is that many local businesses are acknowledging mobile web, at least the ones I talk with are because I bring it up. So, they are not caught off guard nor can they claim to be. What they have to admit is they don’t have the guts to do what their supposedly hated competitor is not doing…you know, safety in numbers. Most do not have the courage to admit that and those who do often realize they are being silly and take the steps they should be taking, resulting in them being the local business leaders. And this is not exclusive to marketing, but is relative to any big business decision. And being a small business owner, I understand how they feel. As embarrassing as it may be to admit, it can be scary to invest in something that all of the businesses similar to yours are not doing. However, we have the track record, through our client list and successes, to prove that we know what we’re talking about.
Additionally reported is that heavy users of text messaging is also up over the past year. Nearly one-half of mobile users text more than 10 times weekly, according to BIA/Kelsey and ConStat. As I have preached, the report shows that users have become more active over many mobile activies…text, web, video, and purchasing. In closing, consider this quote from Rick Ducey, chief strategy officer at BIA/Kelsey: “Between waves one and three of Mobile Market View, consumers have basically doubled their use of the mobile platform for non-voice communications. This represents a fundamental and rapid shift in media use, which needs to be considered in determining the appropriate mix and spending levels among local platforms. Media companies that do not currently offer a differentiated mobile advertising option had better get there quickly.”
We can help your business inexpensively be a leader: click here to register for one of our five monthly FREE marketing consultations.
Monday, December 7, 2009
Free Email Marketing Advice: How to Strengthen Holiday Email Campaigns via Mobile Marketing
Want to increase your email open rate and response rate? Tired of gimmicks that promise to do that for you? Did those two questions sound like the beginning of a cheesy sales pitch? Yeah, they did. But they aren’t. And there’s no sales pitch here…just free advice you can implement on your own. Kudos to the great people at Mobile Marketer for another great article (http://www.mobilemarketer.com/cms/news/email/4742.html).
Right now there are 139 million people around the world that access their email via their mobile phone, according to a Radicati Group study. That number is anticipated to grow to more than 1 billion by 2013. And currently mobile phone owners outnumber PC owners by a huge four to one! What should you do to take more advantage of this information?
First, you should investigate how many of your email recipients are opening their email on their phones (there are tools to do this). After this, you should use preview technology to see how your email will look on top mobile devices. Then, there are some simple best practices that can be followed when designing your campaign. Many brands have seen increased open rates and sales once these steps have been implemented. Remember to test your emails often to see how they look. Your customers will thank you for it by spending!
Note: this is a fairly specific practice, but with a few bits of information we can help you optimize your email campaign for the mobile platform. Shoot us an email to sales@ballyhoomobile.com (which comes to one of the owners) and we will happily give you a hand. Feel free to visit our website at Ballyhoo Mobile Marketing.
Right now there are 139 million people around the world that access their email via their mobile phone, according to a Radicati Group study. That number is anticipated to grow to more than 1 billion by 2013. And currently mobile phone owners outnumber PC owners by a huge four to one! What should you do to take more advantage of this information?
First, you should investigate how many of your email recipients are opening their email on their phones (there are tools to do this). After this, you should use preview technology to see how your email will look on top mobile devices. Then, there are some simple best practices that can be followed when designing your campaign. Many brands have seen increased open rates and sales once these steps have been implemented. Remember to test your emails often to see how they look. Your customers will thank you for it by spending!
Note: this is a fairly specific practice, but with a few bits of information we can help you optimize your email campaign for the mobile platform. Shoot us an email to sales@ballyhoomobile.com (which comes to one of the owners) and we will happily give you a hand. Feel free to visit our website at Ballyhoo Mobile Marketing.
Mobile Marketing Companies Help Increase Black Friday Spending 650 percent on eBay alone!
A recent article on Mobile Marketer talked about mobile marketing’s impact on Black Friday via M-Commerce (http://www.mobilemarketer.com/cms/news/commerce/4758.html). eBay alone saw an astonishing 650 percent increase in PayPal payments made via mobile. Is M-Commerce changing the overall bottom line of holiday spending? Not by a long shot. But no other spending index grew like that of mobile and that means good things.
Smartphone owners are becoming increasingly comfortable with making purchases on their phone, as shown by both Pizza Hut and Papa John’s having sold more than $1 million dollars this year through mobile orders. The types of purchases are mainly smaller ticket items such as books and concert tickets. Does anyone expect someone to purchase a car over their phone? Most likely not; I sure don’t. But I do expect being able to view pictures of that car via a mobile website while shopping vehicles to make a difference. And for the retailers of those smaller ticket items, this is great news! Since they are traditionally smaller profit margin items, they rely on economies of scale. So, if they can increase the number of units being sold by selling through another avenue, then that is a great success! And since many smaller ticket items are impulse, making the purchasing process easier is a good, good move!
Any retailer asking if mobile internet, mobile websites, and M-Commerce are really going to play a part are already behind. Early adopters are on board and making money. Are you ready to play ball? We’re helping clients increase revenue everyday in this tough economy and we can help you, too.
At Ballyhoo Mobile Marketing, we have an executive team with decades of marketing experience (both the selling and planning/buying sides of the desk) in newspaper, television, radio, web, interactive, search, and of course our firm’s specialty, mobile. Contact us today for a free marketing consultation. See all the solutions we offer at Ballyhoo Products.
Smartphone owners are becoming increasingly comfortable with making purchases on their phone, as shown by both Pizza Hut and Papa John’s having sold more than $1 million dollars this year through mobile orders. The types of purchases are mainly smaller ticket items such as books and concert tickets. Does anyone expect someone to purchase a car over their phone? Most likely not; I sure don’t. But I do expect being able to view pictures of that car via a mobile website while shopping vehicles to make a difference. And for the retailers of those smaller ticket items, this is great news! Since they are traditionally smaller profit margin items, they rely on economies of scale. So, if they can increase the number of units being sold by selling through another avenue, then that is a great success! And since many smaller ticket items are impulse, making the purchasing process easier is a good, good move!
Any retailer asking if mobile internet, mobile websites, and M-Commerce are really going to play a part are already behind. Early adopters are on board and making money. Are you ready to play ball? We’re helping clients increase revenue everyday in this tough economy and we can help you, too.
At Ballyhoo Mobile Marketing, we have an executive team with decades of marketing experience (both the selling and planning/buying sides of the desk) in newspaper, television, radio, web, interactive, search, and of course our firm’s specialty, mobile. Contact us today for a free marketing consultation. See all the solutions we offer at Ballyhoo Products.
Mobile Marketing Success: Best-in-Class companies are beginning to invest heavily and see success
According to new reports by CRM Buyer and Aberdeen (http://www.crmbuyer.com/story/Dialing-Into-Mobile-Marketing-68201.html), 71% of Best-in-Class companies indicate that mobile marketing is included in their other marketing/media buys. They also report that the technology is now living up to the hype, from SMS to mobile internet. Companies are finding a multitude of reasons to leverage mobile and are finding quantifiable success in each.
So you ask “How are the numbers stacking up?” The report finds that 65% of Best-in-Class companies are satisfied with their mobile marketing ROI and only 40% of Best-in-Class companies are satisfied with their traditional (radio, television, and print) marketing ROI.
We find the same in our firm. We help each of our clients quantify their results every month and continue to work on more productive campaigns. We will help you do exactly the same. Work with a leader in the mobile space and see the low cost/high results marketing you have been looking for.
At Ballyhoo Mobile Marketing, we have an executive team with decades of marketing experience (both the selling and planning/buying sides of the desk) in newspaper, television, radio, web, interactive, search, and of course our firm’s specialty, mobile. Contact us today for a free marketing consultation. Visit our site at www.BallyhooMobile.com
So you ask “How are the numbers stacking up?” The report finds that 65% of Best-in-Class companies are satisfied with their mobile marketing ROI and only 40% of Best-in-Class companies are satisfied with their traditional (radio, television, and print) marketing ROI.
We find the same in our firm. We help each of our clients quantify their results every month and continue to work on more productive campaigns. We will help you do exactly the same. Work with a leader in the mobile space and see the low cost/high results marketing you have been looking for.
At Ballyhoo Mobile Marketing, we have an executive team with decades of marketing experience (both the selling and planning/buying sides of the desk) in newspaper, television, radio, web, interactive, search, and of course our firm’s specialty, mobile. Contact us today for a free marketing consultation. Visit our site at www.BallyhooMobile.com
Monday, November 30, 2009
Mobile Marketing Success Through M-Commerce
Here at Ballyhoo Mobile we have started to see some very cool m-commerce campaigns happening…and paying for themselves hugely! As always, I try to share some information from sources other than myself and our clients. I read a great article recently on Entrepreneur.com (http://www.entrepreneur.com/ebusiness/ecommercesolutions/article203772.html). I especially like this article because it is from a business source, not marketing-specific website.
The articles biggest point was talking about growing e-commerce, specifically through m-commerce. The recommendations were to mobile your website, mobilize your existing customers, and close the deal. We recommend all of our customers build mobile websites as one element of their digital advertising and mobile marketing plans. The number of people using the mobile web is growing every day at a rapid pace; many still predict mobile search to surpass PC search by 2020. Get your website mobile. Then mobilize your current customers to ensure none are lost in the transition. For more great tips…email us and we’ll help you make money where your competitors aren’t, too.
At Ballyhoo Mobile Marketing, we have an executive team with decades of marketing experience (both the selling and planning/buying sides of the desk) in newspaper, television, radio, web, interactive, search, and of course our firm’s specialty, mobile. Contact us today for a free marketing consultation. Email us at Sales@BallyhooMobile.com.
The articles biggest point was talking about growing e-commerce, specifically through m-commerce. The recommendations were to mobile your website, mobilize your existing customers, and close the deal. We recommend all of our customers build mobile websites as one element of their digital advertising and mobile marketing plans. The number of people using the mobile web is growing every day at a rapid pace; many still predict mobile search to surpass PC search by 2020. Get your website mobile. Then mobilize your current customers to ensure none are lost in the transition. For more great tips…email us and we’ll help you make money where your competitors aren’t, too.
At Ballyhoo Mobile Marketing, we have an executive team with decades of marketing experience (both the selling and planning/buying sides of the desk) in newspaper, television, radio, web, interactive, search, and of course our firm’s specialty, mobile. Contact us today for a free marketing consultation. Email us at Sales@BallyhooMobile.com.
Monday, November 23, 2009
Mobile Internet Usage is Making Mobile Websites Quickly Necessary
At Ballyhoo Mobile Marketing, Inc. we have been talking with our clients for many months now about the rising importance of having a mobile website. And not the garbage work of some who filters your current website so that it looks okay on a mobile phone. Rather, a website built from the ground up specifically for mobile browsing.
People accessing your website on the go are looking for different information, in a different order, and don’t need all of your flash. In fact, they are even typing different terms into search engines to find your business and your competitors. If you don’t yet have a mobile-specific firm working on a mobile website and mobile search initiatives for you, it’s time to begin.
eMarketer predicts that by 2013, nearly 50% of mobile phone users will access the mobile Internet at least monthly (see graph above). Along with rising smartphone shipments and increases in spending on mobile data plans, this will create a growing mobile content market. “The expected increases in mobile Internet users, mobile data revenues and smartphone sales will produce an environment in which users will be hungry for content,” said Paul Verna, eMarketer senior analyst and author of the new report, “Mobile Content: Paid Models Take Shape.” “It is likely that mobile content will follow a trajectory similar to Web content
Let us help you by starting with a free, no-strings-attached marketing consultation. Visit us at www.BallyhooMobile.com to learn more about affordable and custom mobile marketing campaigns from one of the leading mobile marketing boutique firms. Also feel free to email us directly at sales@ballyhoomobile.com with any questions.
Thursday, November 19, 2009
Mobile versus Email: Third Party Research Study Results
There was a fantastic article recently posted on the Mobile Marketing Magazine website (http://www.mobilemarketingmagazine.co.uk/2009/10/sms-is-best-survey-finds.html). By no means do we feel mobile and email cannibalize each other. In fact, we encourage all of our clients to use both (although not with the same company) because they reach different consumers.
Forrester Consulting conducted the survey. They polled 312 marketing decision-makers and 760 internet users in August 2009. The findings were that 74% of marketers said they preferred to use SMS messaging as a marketing tool, while 44% of consumers said they would rather receive product information, etc. via SMS campaigns versus any other channel.
The study also concluded that UK companies are the best at harnessing multi-channel promotions to build a relationship with customers. What does this mean to Joe and Jan American Business Owner? That the playing field is wide open! We have already helped many of our clients step far in front of the competition.
Let us help you by starting with a free, no-strings-attached marketing consultation. Visit us at www.BallyhooMobile.com to learn more about affordable and custom mobile marketing campaigns from one of the leading mobile marketing boutique firms. Also feel free to email us directly at sales@ballyhoomobile.com with any questions.
Forrester Consulting conducted the survey. They polled 312 marketing decision-makers and 760 internet users in August 2009. The findings were that 74% of marketers said they preferred to use SMS messaging as a marketing tool, while 44% of consumers said they would rather receive product information, etc. via SMS campaigns versus any other channel.
The study also concluded that UK companies are the best at harnessing multi-channel promotions to build a relationship with customers. What does this mean to Joe and Jan American Business Owner? That the playing field is wide open! We have already helped many of our clients step far in front of the competition.
Let us help you by starting with a free, no-strings-attached marketing consultation. Visit us at www.BallyhooMobile.com to learn more about affordable and custom mobile marketing campaigns from one of the leading mobile marketing boutique firms. Also feel free to email us directly at sales@ballyhoomobile.com with any questions.
Google, AdMob, and Mobile Marketing
Is what I blog about self-serving? It most certainly is; I work in the mobile marketing industry. Therefore, you will also notice I don’t post negative comments about other advertising mediums. In fact, I recommend all of my clients invest heavily in traditional marketing, in addition to mobile. Traditional (at least radio and television) still have tremendous mass reach and can thus be fantastic catalysts for mobile marketing campaigns. Additionally, you will notice that I quote and link to different sources from other blogs to mobile-focused websites to Newsweek. This is in an effort, since my posts don’t come without self-benefit, to keep the information fair and traceable.
Today’s cap is of the Google AdMob purchase. I can assume almost everyone involved with selling advertising has read about this and is either excited (if they benefit from mobile) or scared (if they could lose share to mobile). It is the business owners and marketing directors who should take note of the implications. Google’s investment shows many things; most notably that mobile is not a flash in the pan. Mobile is an industry that is cost-effective, showing results, and only just getting started.
Many mobile industry sites have written stories, so to read one from another point of view I have the link here to the Business Week article: http://www.businessweek.com/technology/content/nov2009/tc2009119_588360.htm
Email us! At Ballyhoo Mobile Marketing, Inc. we create custom mobile strategies for businesses of all size and we operate in all 50 states. Our firm’s specialty is mobile and we have countless success stories to prove it. It’s important to work with a company that specializes in mobile. We will prove it with a free marketing consultation: Sales@BallyhooMobile.com
Today’s cap is of the Google AdMob purchase. I can assume almost everyone involved with selling advertising has read about this and is either excited (if they benefit from mobile) or scared (if they could lose share to mobile). It is the business owners and marketing directors who should take note of the implications. Google’s investment shows many things; most notably that mobile is not a flash in the pan. Mobile is an industry that is cost-effective, showing results, and only just getting started.
Many mobile industry sites have written stories, so to read one from another point of view I have the link here to the Business Week article: http://www.businessweek.com/technology/content/nov2009/tc2009119_588360.htm
Email us! At Ballyhoo Mobile Marketing, Inc. we create custom mobile strategies for businesses of all size and we operate in all 50 states. Our firm’s specialty is mobile and we have countless success stories to prove it. It’s important to work with a company that specializes in mobile. We will prove it with a free marketing consultation: Sales@BallyhooMobile.com
Mobile Marketing, Text Marketing, SMS Marketing for Trade Shows Creates a New Level of Booth Interest
Recently we’ve worked with several clients planning trade shows across many different industries. This seems to be a quickly evolving trend with brands who have booths at trade shows. The mobile marketing element lends a new level of success in many regards.
First, the brand can get people involved via text either through in-store signage or implementation with traditional advertising. For example, “Coming to the 2010 Auto Show next weekend? Text HUMMER to 12345 and get free gas card!” When someone texts in, the message they get back reads something like “Hi! Bring this message by the Hummer booth (#747) and get a free $10 gas card!” At many trade shows booths blend together; this offers an individual way to stand out and builds a database of people to contact (yes, some interested in free gas, but certainly others open to investigating Hummer).
Second, brands can adopt a brand new way for people to take information with them. Often, trade show or event attendees will stuff their bag with flyers and pamphlets and, at best, mindlessly flip through them once home. Now, if attendees were able to stuff their bag with everyone else’s information but have yours on their cell phone, don’t you think you might stand out? From what we’ve seen, you do!
Marvin K. Brown Cadillac in San Diego did a great job. Read the full article about what they did here: http://www.mobilemarketer.com/cms/news/advertising/2507.html
We love creating success for businesses and we can help you to! Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com for a free mobile marketing consultation.
This mission of this blog is to discuss great examples and changes in the mobile marketing landscape. We will discuss mobile marketing success stories, sms marketing campaigns, twitter versus mobile analysis, mobile coupon and twitter analysis, social marketing strategy, and free marketing advice.
First, the brand can get people involved via text either through in-store signage or implementation with traditional advertising. For example, “Coming to the 2010 Auto Show next weekend? Text HUMMER to 12345 and get free gas card!” When someone texts in, the message they get back reads something like “Hi! Bring this message by the Hummer booth (#747) and get a free $10 gas card!” At many trade shows booths blend together; this offers an individual way to stand out and builds a database of people to contact (yes, some interested in free gas, but certainly others open to investigating Hummer).
Second, brands can adopt a brand new way for people to take information with them. Often, trade show or event attendees will stuff their bag with flyers and pamphlets and, at best, mindlessly flip through them once home. Now, if attendees were able to stuff their bag with everyone else’s information but have yours on their cell phone, don’t you think you might stand out? From what we’ve seen, you do!
Marvin K. Brown Cadillac in San Diego did a great job. Read the full article about what they did here: http://www.mobilemarketer.com/cms/news/advertising/2507.html
We love creating success for businesses and we can help you to! Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com for a free mobile marketing consultation.
This mission of this blog is to discuss great examples and changes in the mobile marketing landscape. We will discuss mobile marketing success stories, sms marketing campaigns, twitter versus mobile analysis, mobile coupon and twitter analysis, social marketing strategy, and free marketing advice.
Mobile Marketing, Text Marketing, Digital Advertising, and Social Media Discussed in Recent Study
A recent study released from Boston was conducted nationwide and polled 81 chief marketing officers and senior marketing professionals who are directly responsible for handling digital advertising.
Among findings, the study noted that social media is currently the biggest let down in terms of results; the respondents of the study found that results from their social marketing are not meeting expectations. Nonetheless, many are continuing to increase their digital budgets, encompassing search, mobile, and social. In fact, a vast majority said they were willing to cut traditional spending (such as print) to keep from cutting back on new media.
We found two things to be the most important advice to be taken from this survey:
1. The study respondents agreed that much new media (mainly social) is being done with no strategy. Now, I have written on this topic several times, as you can see in blogs below. Let a new media firm help you strategize your new media tactics and make them work for you!
2. The respondents said the best step to take is to work with a new media agency who has a full 360-degree understanding of marketing. This way, they can help you blend new media with your traditional; this is what we at Ballyhoo Mobile advise our clients to do everyday. We help them do it and they reap the benefits.
At Ballyhoo Mobile Marketing, we have an executive team with decades of marketing experience (both the selling and planning/buying sides of the desk) in newspaper, television, radio, web, interactive, search, and of course our firm’s specialty, mobile. Contact us today for a free marketing consultation. Email us at Sales@BallyhooMobile.com.
This blog’s focus is to cover the direction, growth, and strategy of text message marketing, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
Among findings, the study noted that social media is currently the biggest let down in terms of results; the respondents of the study found that results from their social marketing are not meeting expectations. Nonetheless, many are continuing to increase their digital budgets, encompassing search, mobile, and social. In fact, a vast majority said they were willing to cut traditional spending (such as print) to keep from cutting back on new media.
We found two things to be the most important advice to be taken from this survey:
1. The study respondents agreed that much new media (mainly social) is being done with no strategy. Now, I have written on this topic several times, as you can see in blogs below. Let a new media firm help you strategize your new media tactics and make them work for you!
2. The respondents said the best step to take is to work with a new media agency who has a full 360-degree understanding of marketing. This way, they can help you blend new media with your traditional; this is what we at Ballyhoo Mobile advise our clients to do everyday. We help them do it and they reap the benefits.
At Ballyhoo Mobile Marketing, we have an executive team with decades of marketing experience (both the selling and planning/buying sides of the desk) in newspaper, television, radio, web, interactive, search, and of course our firm’s specialty, mobile. Contact us today for a free marketing consultation. Email us at Sales@BallyhooMobile.com.
This blog’s focus is to cover the direction, growth, and strategy of text message marketing, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
Mobile Marketing How-To: Longer Post, Worth the Read
This is a slightly lengthier post, however well worth the read. I am going to briefly address some of the major misperceptions some people have about how to utilize mobile marketing and it is why it is keeping from the experiencing great success.
The first flag I often see when someone asks about mobile is when I am asked about how to procure a list. Mobile is implemented and executed in a very different manner than direct mail, etc. The power in mobile is that you do not blast a message out to unsuspecting phones. Rather, you invite people to text in to receive an offer or information and, thus, they are participating with you and are very good business leads. Different than the direct mail approach, your mobile database will almost always be much smaller quantitatively and much stronger qualitatively. When mobile is done correctly and people opt-in to participate, there are no complaints about a mobile ad because it is of their own volition.
A second issue I hear raised is that the sms message is so plain and cannot contain graphics. In regards to this, it is entirely the point of mobile. E-newsletters have tons of graphics, flash, pictures, and links…and an average open rate between 8 and 10 percent for exactly this reason. Give the average business owner/marketing director tons of space and they will fill it, often times losing the point and the message (and the respective chance to drive business). And this is only natural; business owners are passionate about what they do and when given the opportunity to share, they will. However, when limited to 140 characters of simple text, it forces the sender to hone in on the best possible motivator to get someone to act. If they are persuasive in a message, they shouldn’t need graphics. Lastly, the smart mobile marketers have that simple 140 character message drive the end-user somewhere with all the graphics and flash, like a mobile website.
The third question I get is all about the cost; business owners ask me if it is expensive to secure a shortcode. If you want to reserve your own, the answer is yes. If you had a client that wanted to obtain their own number, and do it the right way, then there are boatloads of monthly fees that stack up quickly. That is why companies like ours exist. We take on all the monthly wireless fees, software fees, etc, etc. and simply allow the business owner to purchase a base number of messages from us (pennies per message) and that’s it. When someone works with a company like ours it takes it from costly to one of the most cost-effective marketing tools available. We are able to do it because of economies of scale and they are able to do it because their costs are greatly minimized.
The last issue I hear regularly is about mobile marketing costing the end user a fee. If someone does not have internet at home, they will not sign up for your e-newsletter. If they don’t have a car, they will not drive to your store to register to win something. If they don’t have a data package, they will not participate with you via text. This question often comes from someone who investigated buying a list and sending an unsolicited message. In the rare case where someone without a data package is inspired to participate, it costs them a regular text message (usually seven to 10 cents depending on the carrier).
The best way to make use of mobile is by including something like “Text in to win a free ______” or “Text in to save 50% on ________” in your current traditional marketing. You will build a database of warm, active leads and help your current marketing work more efficiently.
We analyze all of our client’s marketing mixes and help them integrate mobile successfully! Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com for a free mobile marketing consultation.
A blog about text message advertising, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
The first flag I often see when someone asks about mobile is when I am asked about how to procure a list. Mobile is implemented and executed in a very different manner than direct mail, etc. The power in mobile is that you do not blast a message out to unsuspecting phones. Rather, you invite people to text in to receive an offer or information and, thus, they are participating with you and are very good business leads. Different than the direct mail approach, your mobile database will almost always be much smaller quantitatively and much stronger qualitatively. When mobile is done correctly and people opt-in to participate, there are no complaints about a mobile ad because it is of their own volition.
A second issue I hear raised is that the sms message is so plain and cannot contain graphics. In regards to this, it is entirely the point of mobile. E-newsletters have tons of graphics, flash, pictures, and links…and an average open rate between 8 and 10 percent for exactly this reason. Give the average business owner/marketing director tons of space and they will fill it, often times losing the point and the message (and the respective chance to drive business). And this is only natural; business owners are passionate about what they do and when given the opportunity to share, they will. However, when limited to 140 characters of simple text, it forces the sender to hone in on the best possible motivator to get someone to act. If they are persuasive in a message, they shouldn’t need graphics. Lastly, the smart mobile marketers have that simple 140 character message drive the end-user somewhere with all the graphics and flash, like a mobile website.
The third question I get is all about the cost; business owners ask me if it is expensive to secure a shortcode. If you want to reserve your own, the answer is yes. If you had a client that wanted to obtain their own number, and do it the right way, then there are boatloads of monthly fees that stack up quickly. That is why companies like ours exist. We take on all the monthly wireless fees, software fees, etc, etc. and simply allow the business owner to purchase a base number of messages from us (pennies per message) and that’s it. When someone works with a company like ours it takes it from costly to one of the most cost-effective marketing tools available. We are able to do it because of economies of scale and they are able to do it because their costs are greatly minimized.
The last issue I hear regularly is about mobile marketing costing the end user a fee. If someone does not have internet at home, they will not sign up for your e-newsletter. If they don’t have a car, they will not drive to your store to register to win something. If they don’t have a data package, they will not participate with you via text. This question often comes from someone who investigated buying a list and sending an unsolicited message. In the rare case where someone without a data package is inspired to participate, it costs them a regular text message (usually seven to 10 cents depending on the carrier).
The best way to make use of mobile is by including something like “Text in to win a free ______” or “Text in to save 50% on ________” in your current traditional marketing. You will build a database of warm, active leads and help your current marketing work more efficiently.
We analyze all of our client’s marketing mixes and help them integrate mobile successfully! Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com for a free mobile marketing consultation.
A blog about text message advertising, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
Mobile Marketing and Mobile Web Growth
The executives at Ballyhoo Mobile Marketing, Inc. decided it was time to add mobile website development to our niche product list. Too many companies try to offer everything under the sun, and it makes them appear as experts in nothing. We don’t ever want to be viewed this way so we carefully research, review, and test any product before we add it to our offerings. We make sure it is affordable and effective for our clients and provides the correct opportunity for corporate growth. Mobile web was one of these products for a number of reasons.
Mobile marketing (sms marketing) leads beautifully into the mobile web. Certain business owners will think they are nailing it by building a mobile website and including that web address in their marketing…it is still a web address to remember. The beauty of tying mobile marketing and mobile internet together is this: the sms marketing element allows customers to interact instantly and easily with your traditional marketing. Then, the message they receive will have your mobile web address embedded, easily walking your customer who responded right into your virtual storefront.
According to Mobile Marketer, unique mobile web users increased 34 percent from July 2008 to July 2009. This is tremendous growth! And the growth is expected to continue at a similar rate. To read the entire Mobile Marketer story, click here http://www.mobilemarketer.com/cms/news/research/4334.html.
So, who is using the mobile web? The male/female split is 57/43. And the highest users are in the 35-54 demographic…much older than many business owners assume. In fact, the fastest growing demographic in mobile use is 65+, which I found astounding. Of course, the most savvy users are still in the younger demos. If you’re not yet on the mobile web, you’re already late. Email us today and we can price a fantastic mobile website for you!
We love creating success for businesses and we can help you to! Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com for a free mobile marketing consultation.
A blog about text message advertising, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
Mobile marketing (sms marketing) leads beautifully into the mobile web. Certain business owners will think they are nailing it by building a mobile website and including that web address in their marketing…it is still a web address to remember. The beauty of tying mobile marketing and mobile internet together is this: the sms marketing element allows customers to interact instantly and easily with your traditional marketing. Then, the message they receive will have your mobile web address embedded, easily walking your customer who responded right into your virtual storefront.
According to Mobile Marketer, unique mobile web users increased 34 percent from July 2008 to July 2009. This is tremendous growth! And the growth is expected to continue at a similar rate. To read the entire Mobile Marketer story, click here http://www.mobilemarketer.com/cms/news/research/4334.html.
So, who is using the mobile web? The male/female split is 57/43. And the highest users are in the 35-54 demographic…much older than many business owners assume. In fact, the fastest growing demographic in mobile use is 65+, which I found astounding. Of course, the most savvy users are still in the younger demos. If you’re not yet on the mobile web, you’re already late. Email us today and we can price a fantastic mobile website for you!
We love creating success for businesses and we can help you to! Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com for a free mobile marketing consultation.
A blog about text message advertising, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
Apple’s New Tablet Gets Everyone Closer to M-Commerce
Have you read yet about Apple’s new tablet computer/phone/they-are-all-the-same-thing-now device? Yes, you touch the screen and it plays music and video and all the expected things. The difference is that it is always connected to the internet. For those who do have iPhones (and various other smartphones), they already have this. However, iPhones are still a very small percentage of the mobile handset market despite all the attention they receive.
With a device like Apple’s tablet, a business’ potential customers really will hear or see an ad and respond in real time to shop, research, or make a purchase. This won’t be like carrying a laptop around, but more like having a phone with all the capabilities of a computer. People will continue to text more than they make phone calls, as they did in 2008 and so far in 2009, and that means businesses need to speak their language.
Read the Newsweek article about Apple’s new device here: http://www.newsweek.com/id/217683
We love creating success for businesses and we can help you to! Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com for a free mobile marketing consultation.
A blog about text message advertising, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
With a device like Apple’s tablet, a business’ potential customers really will hear or see an ad and respond in real time to shop, research, or make a purchase. This won’t be like carrying a laptop around, but more like having a phone with all the capabilities of a computer. People will continue to text more than they make phone calls, as they did in 2008 and so far in 2009, and that means businesses need to speak their language.
Read the Newsweek article about Apple’s new device here: http://www.newsweek.com/id/217683
We love creating success for businesses and we can help you to! Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com for a free mobile marketing consultation.
A blog about text message advertising, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
Selling $1 Million Worth of Pizza on the Phone
Mobile marketing is no longer just “nice to have;” it is a necessity. Some people think mobile marketing spending rates are going to grow at astronomical rates and some think the spending will stay in line with traditional. Regardless of that, the fact is that consumers are responding. The novelty is still there and spurs the initial interaction. And once the initial interaction has been created, the revenue growth can begin. The simple SMS participation leads to mobile websites and M-Commerce. Here is a Business Week article (http://www.businessweek.com/technology/content/oct2009/tc20091011_278825.htm) talking about hockey stick growth curve of products in North America being purchased over the phone. Papa Johns has sold more than $1 Million in pizza this year through cell phone-based purchases! Ebay has generated $380 Million this year through cell phone-based purchases and they are still watching it grow. Your local customers are ready, too. They simply need you to provide them an outlet.
We love creating success for businesses and we can help you to! Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com for a free mobile marketing consultation.
A blog about text message advertising, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
We love creating success for businesses and we can help you to! Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com for a free mobile marketing consultation.
A blog about text message advertising, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
Rock Solid Mobile Marketing Tips
I recently read an article by Kim T. Gordon on Entrepreneur.com and it was the best article I had read in a long time (you can find the article here (:http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article203488.html
)
Kim talks about how to avoid being bombarded by today’s hottest trends in marketing and sticking to the critical aspects of any marketing plan, especially in a tough economy. Kim’s article was fantastic and my quick notes and perceptions are below. Enjoy!
Put Finding Prospects First: This is exactly why we advise all of our clients to invest the appropriate amount of money in our search engine marketing services and mobile ads.
Don’t Drop Out Of Sight: This point is exactly one of the reasons we are in the mobile marketing business and why all of our clients are successful. They are using mobile to stay in sight while others fall out and they are doing it in an incredibly cost-effective manner.
Separate From the Pack: Mobile is about as green as marketing gets. And consumers understand that; they appreciate that you are separating yourself and your business from the pack by making it easier to communicate and do business with you.
Invest in Relationships: This is precisely the strength of mobile! When a business uses mobile, it is clear to their customers they are investing in the one-on-one relationship. It also shows respect to the customer that you are making an effort to communicate the way they want to. AND it offers you the quickest follow up in marketing.
Get People Talking: We have helped several clients create campaigns that “pass the word along.” The campaigns offer current database members something and encourages them to share that offer or, positive word-of-mouth, with like-minded friends and family. That is good business growth!
Expand Your Website: This is why we specialize in building custom mobile websites and blog sites. People are not just searching businesses on their home/work computers anymore. Mobile search is growing by leaps and bounds and, contrary to most beliefs, your regular website does not look “good enough” on a phone.
Email us at Sales@BallyhooMobile.com and ask us to put together a custom idea including text, a mobile website, and Search Engine Marketing for your business! Our analysis and custom idea comes at no cost to you but will allow you to feel out a fit between mobile marketing and your business from a firm who makes mobile marketing their expertise.
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