Roughly one year ago, the executives at Ballyhoo Mobile Marketing, Inc. decided it was time to add mobile website development to our niche product list. Too many companies try to offer everything under the sun, and it makes them appear as experts in nothing. We never want to be viewed this way so we carefully research, review, and test any product before we add it to our offerings. We make sure it is affordable and effective for our clients and provides the correct opportunity for corporate growth. Mobile web was one of these products for a number of reasons.
We see the beauty of tying mobile marketing and mobile internet together is this: the sms marketing element allows customers to interact instantly and easily with your traditional marketing. Then, the message they receive will have your mobile web address embedded, easily walking your customer who responded right into your virtual storefront.
According to Mobile Marketer, unique mobile web users increased 34 percent from July 2008 to July 2009. This is tremendous growth! And the growth is expected to continue at a similar rate. To read the entire Mobile Marketer story, click here http://www.mobilemarketer.com/cms/news/research/4334.html.
Since adding mobile website development to our offerings, we have worked on more and more every month. Clients, both current and new, are jumping in with both feet and are thrilled to be doing so. They are seeing results, feeling ahead of their competition, and hearing great feedback from customers/patients.
If you're interested in building a mobile website, contact us at Ballyhoo Mobile. We would love to talk with you and show you success through revenue, as well.
Thursday, April 29, 2010
Monday, April 26, 2010
Back from Travels and a Free Whitepaper
I’m back after travels to Spain, Chicago, New Orleans, Atlanta, and Orlando. Throughout the trips, I came across many exciting mobile initiatives and am reminded how much I love the mobile industry. Everyday marketers are finding new ways to deepen the relationship with their customers through their mobile device and I feel fortunate to be a part of that. Unfortunately, the United States is still the laggard in maximizing mobile benefits.
Speaking specifically to SMS, a study from late 2009 shows that 37 percent of people say they would participate in a mobile customer loyalty program from a brand they trust. However, 83 percent say their favorite brand has not yet marketed to them via their mobile phone. This is changing in 2010. We have felt the increase in business since January 1. Brands who had no interest in mobile in 2009 now have interest in more than one tier of mobile marketing, such as tying both SMS and a mobile website into a campaign.
I bring this up to focus on one major point. As brands do gravitate towards a mobile interest, they face a steep learning curve. Even if they had never purchased a radio schedule or newspaper ad they could figure out the parameters, variables involved, and make a purchase fairly easily. But with mobile, all companies price differently, package differently, etc. and the industry still sits in a Wild West mentality of pricing and selling.
For this reason, we put our recent focus into publishing one whitepaper simply discussing how to price mobile.
For a marketer this will help them compare apples to apples and ensure they dodge the silly setup fees, maintenance fees, etc. that some mobile companies charge. If you’re a marketer who is interested in reading this whitepaper, please email me, as we are not posting it very many places but rather on a per request basis. My direct email is Dave@BallyhooMobile.com
Speaking specifically to SMS, a study from late 2009 shows that 37 percent of people say they would participate in a mobile customer loyalty program from a brand they trust. However, 83 percent say their favorite brand has not yet marketed to them via their mobile phone. This is changing in 2010. We have felt the increase in business since January 1. Brands who had no interest in mobile in 2009 now have interest in more than one tier of mobile marketing, such as tying both SMS and a mobile website into a campaign.
I bring this up to focus on one major point. As brands do gravitate towards a mobile interest, they face a steep learning curve. Even if they had never purchased a radio schedule or newspaper ad they could figure out the parameters, variables involved, and make a purchase fairly easily. But with mobile, all companies price differently, package differently, etc. and the industry still sits in a Wild West mentality of pricing and selling.
For this reason, we put our recent focus into publishing one whitepaper simply discussing how to price mobile.
For a marketer this will help them compare apples to apples and ensure they dodge the silly setup fees, maintenance fees, etc. that some mobile companies charge. If you’re a marketer who is interested in reading this whitepaper, please email me, as we are not posting it very many places but rather on a per request basis. My direct email is Dave@BallyhooMobile.com
Thursday, April 15, 2010
twitter Adds Ad Platform and ALL tweets in History Now in the Library of Congress
Two things interesting here (and anyone who reads this blog already knows I think twitter is a waste; it distracts marketers and makes them believe they are marketing, etc. First, twitter has added an ad platform, essentially allowing businesses to pay money for their tweets to come up higher in search results. Second, all tweets since March 2007 are now in the Library of Congress.
Story can be found here. It is also interesting to read the unedited comments of many. Most worthy of note from a business standpoint: “99 percent of twits are about what you eat for lunch or other nonsense. What a waste of time and resources.”
Story can be found here. It is also interesting to read the unedited comments of many. Most worthy of note from a business standpoint: “99 percent of twits are about what you eat for lunch or other nonsense. What a waste of time and resources.”
Wednesday, April 14, 2010
Advertising...What's Changed?
n an economy like this, it is a wicked Catch 22: business is slow so you can't afford as much advertising as you were once doing, but without some advertising, how are you going to get business to pick back up? Many radio and television stations are stepping up to the plate with some unprecedented deals. And more than ever, Mr. and Mrs. Business Owner need to be certain the dollars being spent are effective. Try implementing mobile...quickly becoming a staple element in national and local advertising. Because of its “quantifiability” and affordability, it is helping lend some new tools to small businesses.
The ability to connect with people and drive such an immediate response is incredible! According to a November 2008 study by Nielsen, mobile internet is use growing eight times more quickly than pc-based growth (http://www.telephia.com/html/press%20releases/MobileInternetGrowth.html). Nielsen also reports that there are now more mobile phones in the US than televisions and computers combined! To the business owner this means unprecedented ability connect with customers in the way they desire and while they are closer to purchase. You can connect through SMS text marketing coupons that have an immediate call to action to drive sales. You can reach customers through a text to screen at an event or by allowing them to register for a contest via text to win. All of these opportunities allow you to make your mainstream advertising more effective and have a longer lasting reach.
The text advertising industry is growing by leaps and bounds through both SMS marketing and MMS marketing campaigns. Business owners continue investigate text to screen, text to win, text to request, text coupons, text to join, and countless other strategies. As they are, success stories are piling up!
A blog about text message advertising, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry. Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com.
The ability to connect with people and drive such an immediate response is incredible! According to a November 2008 study by Nielsen, mobile internet is use growing eight times more quickly than pc-based growth (http://www.telephia.com/html/press%20releases/MobileInternetGrowth.html). Nielsen also reports that there are now more mobile phones in the US than televisions and computers combined! To the business owner this means unprecedented ability connect with customers in the way they desire and while they are closer to purchase. You can connect through SMS text marketing coupons that have an immediate call to action to drive sales. You can reach customers through a text to screen at an event or by allowing them to register for a contest via text to win. All of these opportunities allow you to make your mainstream advertising more effective and have a longer lasting reach.
The text advertising industry is growing by leaps and bounds through both SMS marketing and MMS marketing campaigns. Business owners continue investigate text to screen, text to win, text to request, text coupons, text to join, and countless other strategies. As they are, success stories are piling up!
A blog about text message advertising, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry. Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com.
Monday, April 12, 2010
SMS Giveaway!
Each month, Ballyhoo Mobile gives away an SMS campaign to one marketer. Write a brief (50 - 100 word) synopsis of why you should win. Send it via email to giveaways@ballyhoomobile.com
Then our creative team chooses a winner based on how they think they can be most creative (this keeps it from being "salesy"). If you win, you receive a complimentary monthly campaign including a keyword, messages, and two turnkey ideas aimed at accomplishing your goal.
* Winners are always chosen on the last Friday of each month. More details will be emailed to the winner.
Then our creative team chooses a winner based on how they think they can be most creative (this keeps it from being "salesy"). If you win, you receive a complimentary monthly campaign including a keyword, messages, and two turnkey ideas aimed at accomplishing your goal.
* Winners are always chosen on the last Friday of each month. More details will be emailed to the winner.
Even Laggards are Catching Up
Marketers are beginning to see more and more mobile proposals. But even though advertisers are prepared to spend over $3.9 billion on mobile for their business in the form of mobile web, SMS, apps, MMS, application ads more, some players just aren’t taking the game seriously. For those who are, it is making standing out and driving sales through mobile that much easier.
Maybe it is because in some marketers minds the year of mobile was hyped to be 2007, and when it was slow to rise they gave up on the medium as both viable and integral in authentic marketing campaigns.
Some advertisers are still resistant to this digital medium. Perhaps because it seems more complex than the digital juggernaut (aka the internet) that only in recent years have these particular suits come to understand and count on as part of campaign.
But as Churchill said, there’s nothing wrong with change if it’s in the right direction, and it looks like those digging in their heels against mobile are finally ready to head toward the direction of mobile.
Many of the most established advertising agencies in the world are giving mobile a second look, including M&C Saatchi, which just bought Inside Mobile, a mobile marketing firm that will now be rebranded as M&C Saatchi Mobile.
Ad agencies like Saatchi have the foresight to see that if they do not embrace mobile now, they will lose their edge and be seen as an archaic, Mad Men-type of agency out of touch with the innovations of today.
Then there are the storm chasers who saw the mobile storm brewing and decided to get in early. They are completely linked-in to the movement and have already mastered the technology, while the others are still trying to figure out how to get a short code.
Ballyhoo Mobile is a marketing firm that clients trust, as they aren’t strangers to mobile or marketing. Ballyhoo Mobile knows the importance of collaboration and collectivity in a campaign and is confident in their knowledge of all things mobile. If you are ready to reap the benefits of allowing your business to go mobile, call Ballyhoo Mobile today.
Maybe it is because in some marketers minds the year of mobile was hyped to be 2007, and when it was slow to rise they gave up on the medium as both viable and integral in authentic marketing campaigns.
Some advertisers are still resistant to this digital medium. Perhaps because it seems more complex than the digital juggernaut (aka the internet) that only in recent years have these particular suits come to understand and count on as part of campaign.
But as Churchill said, there’s nothing wrong with change if it’s in the right direction, and it looks like those digging in their heels against mobile are finally ready to head toward the direction of mobile.
Many of the most established advertising agencies in the world are giving mobile a second look, including M&C Saatchi, which just bought Inside Mobile, a mobile marketing firm that will now be rebranded as M&C Saatchi Mobile.
Ad agencies like Saatchi have the foresight to see that if they do not embrace mobile now, they will lose their edge and be seen as an archaic, Mad Men-type of agency out of touch with the innovations of today.
Then there are the storm chasers who saw the mobile storm brewing and decided to get in early. They are completely linked-in to the movement and have already mastered the technology, while the others are still trying to figure out how to get a short code.
Ballyhoo Mobile is a marketing firm that clients trust, as they aren’t strangers to mobile or marketing. Ballyhoo Mobile knows the importance of collaboration and collectivity in a campaign and is confident in their knowledge of all things mobile. If you are ready to reap the benefits of allowing your business to go mobile, call Ballyhoo Mobile today.
Monday, April 5, 2010
Want to Reach Your Customers Through Fantasy Football?
Comedian Jerry Seinfeld often tells a joke about how showing loyalty to just one sports team is difficult to justify. “Because the players are always changing and the team can move to another city, you're actually rooting for the clothes when you get right down to it. Fans will be so in love with a player but if he goes to another team, they boo him. This is the same human being in a different shirt; they “hate” him now. Boo! Different shirt!!”
With the rabid popularity of fantasy sports, the opposite is happening; fans find themselves rooting for specific players rather then specific teams. Even die-hard (insert name of best team ever) fans will cop to rooting for players who are members of (insert name of rival of best team ever) if they are part of their fantasy roster. Football is at the top of the fantasy phenomenon, and fantasy football’s effects have been two-fold on the sport. First, it has nationalized football in that more fans have an interest in every game regardless of which teams are playing. Second, it has impacted those who play fantasy football in that during the season it is imperative they are connected at all time, spending hours every week online managing their fantasy team.
Mobile has responded to the demands of these fans with applications, mobile sites, and SMS campaigns that do everything from supplying real time game updates player by player, to offering advice and statistics on draft day. This makes mobile the optimal way to reach fantasy football team owners, who tend to be middle- to high- income married males who have a reasonable amount of disposable income. The average fantasy player is also more likely to research and buy their purchases on-line, and they also spend almost twice as much on football then non fantasy-playing fans via tickets, purchases at the stadium, and television satellite packages.
Because of these factors, many companies found that advertising on fantasy mobile sites is not only cost effective but also far-reaching. Many have even begun creating their own mobile sites directly marketed toward fantasy football players, making sure to intertwine their product with the mobile needs of the fan. If you’re an advertiser who would like to directly market to an audience with disposable income, Ballyhoo Mobile Marketing can help you achieve this goal. Whether through a mobile website, smart phone application or an SMS campaign, Ballyhoo Mobile Marketing will help organize and create a strategy that fulfills the needs of a fantasy football player as well as raises brand awareness for their product. Contact us today to see how we can help with all your mobile needs!
With the rabid popularity of fantasy sports, the opposite is happening; fans find themselves rooting for specific players rather then specific teams. Even die-hard (insert name of best team ever) fans will cop to rooting for players who are members of (insert name of rival of best team ever) if they are part of their fantasy roster. Football is at the top of the fantasy phenomenon, and fantasy football’s effects have been two-fold on the sport. First, it has nationalized football in that more fans have an interest in every game regardless of which teams are playing. Second, it has impacted those who play fantasy football in that during the season it is imperative they are connected at all time, spending hours every week online managing their fantasy team.
Mobile has responded to the demands of these fans with applications, mobile sites, and SMS campaigns that do everything from supplying real time game updates player by player, to offering advice and statistics on draft day. This makes mobile the optimal way to reach fantasy football team owners, who tend to be middle- to high- income married males who have a reasonable amount of disposable income. The average fantasy player is also more likely to research and buy their purchases on-line, and they also spend almost twice as much on football then non fantasy-playing fans via tickets, purchases at the stadium, and television satellite packages.
Because of these factors, many companies found that advertising on fantasy mobile sites is not only cost effective but also far-reaching. Many have even begun creating their own mobile sites directly marketed toward fantasy football players, making sure to intertwine their product with the mobile needs of the fan. If you’re an advertiser who would like to directly market to an audience with disposable income, Ballyhoo Mobile Marketing can help you achieve this goal. Whether through a mobile website, smart phone application or an SMS campaign, Ballyhoo Mobile Marketing will help organize and create a strategy that fulfills the needs of a fantasy football player as well as raises brand awareness for their product. Contact us today to see how we can help with all your mobile needs!
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