According to Q3 2009 figures from Compete (www.compete.com), 2010 is the year we will see huge m-commerce growth. Almost two-fifths of smartphone owners report having purchased something nonmobile over their phone in the last six months. The three most common activities on the mobile web relating to m-commerce are looking up shipping information, looking up store locations or hours, and product reviews, respectively. As supported by the rank of these activities, it is found the most common shopping-related smartphone activities are research-based.
Every time we receive data concerning mobile internet usage and m-commerce, we see an increase in both. Just like the traditional internet, we also see most marketers and business owners monitoring use to see if mobile web investment is wise. Mobile phones are not going away and neither is their connection to the web. And as the resolution on mobile screens improves, bandwidths increase, and capabilities expand we will see mobile web use accelerate rapidly. We will additionally see m-commerce grow both in the number purchases made and in the dollar value of these individual purchases. As a marketer or business owner, it is important to start investing in mobile websites and m-commerce now. And it can be done inexpensively! The best steps to take initially are to build a mobile website with the pages people search for while on the go, such as directions, hours, contact information, and product offerings/reviews. One thing to avoid is simply altering your PC website to look “okay” on a mobile handset. It is affordable and much better strategy to build a mobile website from the ground up; it will look better, be easier to navigate, and provide a much better experience for your customers.
Email the owners of Ballyhoo Mobile to see how easily and affordably you can build a mobile website for your company. We can give you a full report and estimate in one day. Email: sales@ballyhoomobile.com Website: www.ballyhoomobile.com
No comments:
Post a Comment