The Third Screen Thrives at Home!

Mobile continues to get more exciting! A new study by media agency Initiative found that 60% of mobile web usage is now taking place at home. As I’ve said many times, the evidence that marketers need a wired web AND a mobile web presence is stacking up. Advertisers who believe that only a wired web presence will do have a shock creeping up on them.

Additionally, nearly 30% of smartphone users begin their day with the mobile web and 45% end their day with it. These statistics amplify the crescendo of voices talking about the “third screen” having a larger and larger presence and influence.

So as a marketer, what to do? Strike now! Competition on the mobile web is a miniscule fraction compared to the wired web. Mobile search, mobile banner ads, m-commerce…all three are burgeoning with opportunity and consumers are hungry for businesses to stand up and stand out. Best of all? Investment levels are still low! An advertiser can make a major impact with a smaller budget than the wired web would require.


To learn more about advertiser options, visit the Ballyhoo Mobile Products page.

Denver, CO it is!

Ballyhoo Mobile premiers in Denver, CO this week! With many exciting new SMS, mobile website, and application projects on the horizon it is doubly exciting to have them in a new part of the country.

With Ballyhoo having a strong stance in the Southeast we decided the West was the best place to branch out. There is tremendous opportunity in growing markets and Denver turned out to be the strongest base through much analysis.

Our new office number in Denver is 303-578-2687. Keep an eye out for new iPhone app launches and some refreshingly innovative and revenue-generating SMS campaigns breaking through to all cell phone carriers.

If you’re in the Denver area, we’ll be talking with you soon and helping to set you well apart from your competition!

How To Use Mobile Marketing - As a marketer, it is simple!

If your goal is to drive revenue and you currently do some marketing, then mobile is one of the easiest tools you will ever use.

Say you need to sell more widgets and you currently run some radio commercials. Call us and purchase 5,000 bulk SMS credits. Then implement the phrase “Want to win a free widget? Text WIDGET to 72239!” into your radio ads. This will result in several things:

1. Your radio advertising will stand out and work even better
2. You will build a database of people interested in widgets and you can follow up with each person individually for a strong and unique one-to-one customer relationship
3. When each person texts in to win, they will instantly receive a message back that reads “You’re registered! Why wait to win? Call 555-5555 now, mention this text, and SAVE 20% on your widget! To stop, rply WIDGET STOP”

You have successfully engrained your company into the minds of all consumers looking for widgets and created a database of warm leads for your sales team. Additionally, you have let your customers know you are making a real effort to communicate with them on their terms…they will thank you for this by giving you their attention and business. Finally, you can send mobile coupons, widget updates, widget sales announcements

All of your interaction with these consumers is controlled through our web-based software. You would have a username and password and can access your database, change your bounceback messages, and send push messages at any time.

If you send an email to sales@ballyhoomobile.com, one of the owners of the company will receive it and contact you back to set up a live demo.

Dear Retailer...

Dear Retailer,

It’s your consumer. I would like to thank you for helping me get my hands on the product I just purchased on Amazon. I researched it online but just couldn’t quite decide until I held it. Thankfully, you had some in!

So I tested it a little and looked at different colors side-by-side and finally made a decision. “I’ll take the green one!” I thought. Then I punched “Green widget Charlotte NC” into my Safari web browser on my iPhone and, shazam! Instant results. Unfortunatley, you were not a part of those results and Amazon had a free shipping offer. Sooo, I went with them. BUT, I’d like to say “Thanks” for letting me try it out! And if you had shown up with even a competitive price, I would much rather have gotten it in my hands today. But, well, you didn’t.


This is not a fictional scenario. It has been years that consumers have shopped the internet before hitting the brick and mortar. But it’s only been a short time since they’ve been shopping the internet IN the brick and mortar.

I have been writing about it for about as long as it has been happening and I’m feeling a “Told you so” to retailers coming on approximately every six months. For those retailers who are launching mobile sites…bravo. And stand ready to reap the rewards.

For a great, third party story on this topic, check this out: http://www.emarketer.com/Article.aspx?R=1007776

82% is a mega number!

According to a new study by MediaPost’s Center for Media Research and Insight Express, 82% of brands, agencies, and other companies plan to increase their mobile ad budget over the next 12 months. Four in 10 plan to increase spending by up to 30% and three in 10 plan to increase their spending by 31% or more.

Another interesting note is that 50% of current mobile ad spend comes out of online budgets, while 27% comes from specific mobile budgets. This is also projected to change, thanks much to the excitement over the iPhones, the huge cross-demographic use of SMS, and the explosion of the app store(s). It is projected that soon 43% of mobile ad spend will come specifically from budgets earmarked for mobile only.

Of agencies who have not run a mobile campaign, 71% expect to do so soon. And when they do, the majority are reaching out for outside mobile expertise which is exactly why we see the boutique mobile firms flourishing.

For agencies using outside mobile firms, it is important to use a group familiar with both traditional and new marketing. Additionally, it is important not to hire a group that only focuses on the technology; find a group with excellent tech integration but also a focus on creative delivery, flawless execution, and revenue generation for your client.

New Ballyhoo Team Member!

At Ballyhoo we’re welcoming our newest team member, Michelle Perrin!
Michelle is a graduate of the University of North Florida and has experience in marketing, specifically new technologies and mobile. She brings exciting enthusiasm to the team and knows how to generate interactive campaigns to generate revenue for Ballyhoo partners.

Welcome, Michelle, and we’re excited to have you!


Ballyhoo Mobile