What's your take on it? I believe it does reflect positively on the industry. Look at what the sale of MySpace came to represent: people asked "Is the social networking arena worth that much interest?" Well, it clearly has proven itself. I believe mobile is the same.
They are plenty of nay-sayers to balance out the optimists but overall, capitalism speaks loudest. For Ballyhoo Mobile, the move is a good thing for now. It puts mobile in the news and on the tongue of more marketers. Ballyhoo serves a unique set of marketers; they are marketers who are looking for a solid mobile strategy that fits into their current marketing campaign and not simply a cheap online package.
If you want to read more about the Google AdMob story, here is the link to a great article on Mobile Marketer: http://www.mobilemarketer.com/cms/news/ad-networks/6347.html
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