Mobile video is going to be big in 2010! Smartphone ownership continues to grow exponentially, as does data usage. Couple that with mobile video now being easier to create and distribute and you have a major marketing opportunity on your hands.
Ballyhoo Mobile has been in the mobile marketing industry several years and is launching full MMS capability for all of our clients soon.
Whether you are a Ballyhoo client or not, MMS is on the horizon. Will we see capable 3D, scannable bar codes? Not yet. But we will see companies able to send pictures promoting an upcoming event or even a hot, juicy photo of the new sandwich at Fast Food XYZ (the photo also happens to be a coupon). And who wouldn't want to see a sneak preview of How I Met Your Mother or the new James Cameron movie?
Mobile marketing continues to reach new levels and mobile video is going to be another cog in this growing machine. At the moment, more than 200 million consumers have access to mobile video! That is a staggering number and one still growing.
Many marketers predict we will hit a data usage problem due to consumer's newly found appetites for mobile data. Predictions for when we could see an issue seem to fall around the year 2014. In the mean time we will see consumers gobble up mobile marketing and businesses who are quick enough to adopt make money from that consumption.
To learn more about mobile, see pricing structures, have access to mobile marketing white papers or mobile marketing case studies, contact Ballyhoo Mobile.
Feel free to email me directly: dave@BallyhooMobile.com
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