The Third Screen Thrives at Home!

Mobile continues to get more exciting! A new study by media agency Initiative found that 60% of mobile web usage is now taking place at home. As I’ve said many times, the evidence that marketers need a wired web AND a mobile web presence is stacking up. Advertisers who believe that only a wired web presence will do have a shock creeping up on them.

Additionally, nearly 30% of smartphone users begin their day with the mobile web and 45% end their day with it. These statistics amplify the crescendo of voices talking about the “third screen” having a larger and larger presence and influence.

So as a marketer, what to do? Strike now! Competition on the mobile web is a miniscule fraction compared to the wired web. Mobile search, mobile banner ads, m-commerce…all three are burgeoning with opportunity and consumers are hungry for businesses to stand up and stand out. Best of all? Investment levels are still low! An advertiser can make a major impact with a smaller budget than the wired web would require.


To learn more about advertiser options, visit the Ballyhoo Mobile Products page.