Dear Retailer,
It’s your consumer. I would like to thank you for helping me get my hands on the product I just purchased on Amazon. I researched it online but just couldn’t quite decide until I held it. Thankfully, you had some in!
So I tested it a little and looked at different colors side-by-side and finally made a decision. “I’ll take the green one!” I thought. Then I punched “Green widget Charlotte NC” into my Safari web browser on my iPhone and, shazam! Instant results. Unfortunatley, you were not a part of those results and Amazon had a free shipping offer. Sooo, I went with them. BUT, I’d like to say “Thanks” for letting me try it out! And if you had shown up with even a competitive price, I would much rather have gotten it in my hands today. But, well, you didn’t.
This is not a fictional scenario. It has been years that consumers have shopped the internet before hitting the brick and mortar. But it’s only been a short time since they’ve been shopping the internet IN the brick and mortar.
I have been writing about it for about as long as it has been happening and I’m feeling a “Told you so” to retailers coming on approximately every six months. For those retailers who are launching mobile sites…bravo. And stand ready to reap the rewards.
For a great, third party story on this topic, check this out: http://www.emarketer.com/Article.aspx?R=1007776
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