Marketers are beginning to see more and more mobile proposals. But even though advertisers are prepared to spend over $3.9 billion on mobile for their business in the form of mobile web, SMS, apps, MMS, application ads more, some players just aren’t taking the game seriously. For those who are, it is making standing out and driving sales through mobile that much easier.
Maybe it is because in some marketers minds the year of mobile was hyped to be 2007, and when it was slow to rise they gave up on the medium as both viable and integral in authentic marketing campaigns.
Some advertisers are still resistant to this digital medium. Perhaps because it seems more complex than the digital juggernaut (aka the internet) that only in recent years have these particular suits come to understand and count on as part of campaign.
But as Churchill said, there’s nothing wrong with change if it’s in the right direction, and it looks like those digging in their heels against mobile are finally ready to head toward the direction of mobile.
Many of the most established advertising agencies in the world are giving mobile a second look, including M&C Saatchi, which just bought Inside Mobile, a mobile marketing firm that will now be rebranded as M&C Saatchi Mobile.
Ad agencies like Saatchi have the foresight to see that if they do not embrace mobile now, they will lose their edge and be seen as an archaic, Mad Men-type of agency out of touch with the innovations of today.
Then there are the storm chasers who saw the mobile storm brewing and decided to get in early. They are completely linked-in to the movement and have already mastered the technology, while the others are still trying to figure out how to get a short code.
Ballyhoo Mobile is a marketing firm that clients trust, as they aren’t strangers to mobile or marketing. Ballyhoo Mobile knows the importance of collaboration and collectivity in a campaign and is confident in their knowledge of all things mobile. If you are ready to reap the benefits of allowing your business to go mobile, call Ballyhoo Mobile today.
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