Comedian Jerry Seinfeld often tells a joke about how showing loyalty to just one sports team is difficult to justify. “Because the players are always changing and the team can move to another city, you're actually rooting for the clothes when you get right down to it. Fans will be so in love with a player but if he goes to another team, they boo him. This is the same human being in a different shirt; they “hate” him now. Boo! Different shirt!!”
With the rabid popularity of fantasy sports, the opposite is happening; fans find themselves rooting for specific players rather then specific teams. Even die-hard (insert name of best team ever) fans will cop to rooting for players who are members of (insert name of rival of best team ever) if they are part of their fantasy roster. Football is at the top of the fantasy phenomenon, and fantasy football’s effects have been two-fold on the sport. First, it has nationalized football in that more fans have an interest in every game regardless of which teams are playing. Second, it has impacted those who play fantasy football in that during the season it is imperative they are connected at all time, spending hours every week online managing their fantasy team.
Mobile has responded to the demands of these fans with applications, mobile sites, and SMS campaigns that do everything from supplying real time game updates player by player, to offering advice and statistics on draft day. This makes mobile the optimal way to reach fantasy football team owners, who tend to be middle- to high- income married males who have a reasonable amount of disposable income. The average fantasy player is also more likely to research and buy their purchases on-line, and they also spend almost twice as much on football then non fantasy-playing fans via tickets, purchases at the stadium, and television satellite packages.
Because of these factors, many companies found that advertising on fantasy mobile sites is not only cost effective but also far-reaching. Many have even begun creating their own mobile sites directly marketed toward fantasy football players, making sure to intertwine their product with the mobile needs of the fan. If you’re an advertiser who would like to directly market to an audience with disposable income, Ballyhoo Mobile Marketing can help you achieve this goal. Whether through a mobile website, smart phone application or an SMS campaign, Ballyhoo Mobile Marketing will help organize and create a strategy that fulfills the needs of a fantasy football player as well as raises brand awareness for their product. Contact us today to see how we can help with all your mobile needs!
No comments:
Post a Comment