Of course they do! It simply needs to be presented in a understanding and meaningful manner. Below is an amazingly cool, and successful, example from the Boys & Girls Club of Chicago. The gist of it? Attendees and donors could punch in their bids on an iPod Touch during dinner, from the bar, etc. And donations more than doubled this year as compared to last year.
Auction organizer Kathy Carbonari said she got the idea after attending a Loyola Academy fundraiser in 2009. At this event, the remote bidding was done on a clunkier device but nevertheless captivated donors."I watched guys, grown men at my table, playing with this thing," Carbonari said. "They were getting such a kick out of it. It was like a video game.
One of the greatest lessons observed during this was how the privacy of the mobile device spawned further interaction. People were bidding against each other and didn't know it. One husband was able to bid on something for his wife without her knowledge. It allowed people the ability to truly bid on the things they wanted without the snooping of others. For these reasons and more, donations double from the year previous which is a huge success for a charity in a troubled economy.
The mobile interaction is loved and embraced by all; when designing campaigns, be sure to target the style of interaction to the audience. From there, it should be a hit!
Ballyhoo Mobile Marketing is a full service mobile marketing firm. They help with SMS, mobile application development, mobile website development, in-app banner ad placement, mobile search, and more. They are working on some incredibly inventive, revenue-generating iPhone apps and cross-platform apps. If you have a company or know someone that may be able to benefit from increased revenue and sales, invite them to contact one of the executives at Ballyhoo Mobile today.
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