Facebook Creativity

Everyone on the Ballyhoo Mobile Marketing team is a fan of business ingenuity, whether or not we were the purveyors. Today I came across a neat persuasion device by the band Disturbed on Facebook. They have a group photo on their front wall, but it's scrambled. In order to see it, you have to "Like" the group...then it instantly clears up.

It's not mind-blowing creativity or astounding technology. To the local business, that is great! It means it is the small sort of "something different" that they could incorporate in their own page. Think about an even more focused business use: a local company could create a coupon that cannot be viewed or printed until someone likes their page...then they suddenly get the deal. Great reinforcement for becoming a fan!

Before "Liking:"


After "Liking:"