SMS Drives App Downloads

Yup, we've said it for a long time! Building an app is a small percentage of having an app. The key is getting people to download it and often telling them to "find" it in the cluttered app stores is not sufficient.

A strong way to drive app downloads is by using the trusty ol' short code and keyword strategy. Rather than asking people to remember your app and find it, let them text in to a short code and have the bounceback message contain a direct link to the download.

Worried about different handsets needing different apps? Send the texter to a landing page with a link to different apps in different app stores. Want a great example? See the one the NCAA sent out just today!