L...B...S

Everyone is talking about Location Based Services and, just as it was and is with SMS, no one knows exactly the best approach. In fact, we are still working on tightening up LBS for our clients at Ballyhoo. As I constantly research successful LBS promotions, today I came across a great one from American Apparel. Below is an excerpt from the article on Mobile Commerce Daily:

"During the promotion, Grindr users in New York City who logged into the application received a pop-up message displayed on their iPhone, iPad or BlackBerry.

The message said that American Apparel had a one-day 20-percent-off discount on Sept. 13.

Users who clicked on “more” were brought to a landing page that included store locations – clickable to maps – store hours and phone numbers – clickable to call – and further information about the promotion."