Saturday, October 23, 2010

Mobile Ad Spending Up 80%!

Some forecasts are projecting US mobile ad spending to finish the year up 79+% to reach 743 million dollars. That puts it smack dab in mainstream digital. Spending is then projected to cap $1.1 billion in 2011 and $2.5 billion in 2014.



The combination of more smartphones and widening demographics and user stats is forcing marketers to pay attention mobile. Mobile is now seen as a critical third screen to be on and be on with a specific strategy and with regularity. Video, display, and messaging are all ways to do this and they are all growing in use.



At Ballyhoo Mobile, we help our clients affordably take advantage of these opportunities through cutting-edge profile managing software. This allows marketers to manage mobile, social, email, and more all through one concise platform. Email us and find out more!

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