Jim's campaign management team has made great use of SMS so far, a la Obama's campaign usage. They are signing people up for SMS alerts and sending out campaign announcements via SMS. They understood that a huge part of the voting population does not want another email, much less the kind most politicians send which is overloaded with info. They want to receive bullet points, headlines...and if they want more information about a certain topic, offer them a "click here" link.
I will write frequently about Jim Bailey's use of the Ballyhoo Mobile SMS services as his team is innovative and continues to create new initiatives!
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