Mobile Marketing Companies

There has been a lot of talk lately from marketers about struggling to find a mobile marketing company. As mobile got hot, companies seemed to come out of the woodwork and it is difficult to weed through them. Some companies are simply resellers of other short codes that aren't actually theirs. Some traditional advertising outlets (tv, radio, print) are trying to package the service with what they already sell, which is the most powerful way to use mobile, but most of these sellers have no clue how to actually harness and implement mobile marketing in even the most basic sense, SMS marketing much less mobile websites or app promotional strategies.

So in looking for a mobile marketing company, there are a few traits to keep an eye out for:

1. Look for a company whose leadership actually has a background in marketing and not just technology. What this means to you: you're not going to work with people who only talk about software and capabilities. Capabilities are great! And we have them all! BUT, more important is to talk about ROI, revenue generation for your business, the end user's (your customer's) experience, and how you're going to improve sales/brand recognition/etc.

2. Look for a company that maintains its own short code. What this means to you: You have a better chance of always getting the keyword you want. And they keyword is hugely important! The short code number itself has been proven to be irrelevant. The keyword is what makes your message, whether you're promoting a sale or event or brand, etc., stick in the consumer's head and help drive them to your desired reaction.

3. Find a company that has sales people exclusively dedicated to your account AND where you can always reach the owners. What this means to you: Besides the obvious of having more accessible people, mobile marketing is still the wild West. It is often that the founders of the company, given that you abide by points 1 and 2, have the most insight into how to actually successfully use mobile marketing as a tool.


At Ballyhoo Mobile, we have a passion for mobile and work at a feverish pace to drive results for our clients. It's for this reason we have clients that sign on with us year after year. We go the extra mile to ensure a great return on investment and we'll do the same for any client we take on.