The following information comes from a Mobile Marketer webinar just a few weeks ago. Mickey Alam Kahn, editor in chief for Mobile Marketer, gives a great video overview of the article and webinar. As Mickey says, "No longer can you avoid having a mobile presence during the holidays." Read below to find out why!
Consumers are turning to the mobile web and applications to research products, read reviews, and compare prices according to Ogilvy, an international advertising and PR firm. According to Gretchen Sheiman, partner and director for CRM at OgilvyOne Worldwide, if people "can get access to reviews and all the data that is out there that is more trusted than salespeople, they're going to turn to mobile."
According to a Steve Madden executive, more than 10.5 percent of his company's total web traffic comes from mobile devies; this represents 250 percent growth over just the past six months!
The footwear brand sold 7,856 products in that time frame via mobile, generating $520,866, with an average order price of $83.70.
InsightExpress predicts that research and purchases completed on mobile devices will continue to increase. Joe Liuzzo, senior director of marketing and mobile research at InsightExpress, said that "people are going to take advantage of small snippets of time to browse retail web sites and look for deals before they buy...and sites that are prepared and mobilized will be providing a good experience and encouraging repeat visits. The sites that are not optimized to be viewed on a mobile device are going to face a setback when they finally go down that path."
As we blog more about this topic, stay tuned for successful strategies in launching holiday-based SMS campaigns.
Friday, October 29, 2010
Thursday, October 28, 2010
Schaumburg Honda Steps Up!
The gang at Ballyhoo Mobile loves when we see a local company step up to the in-app advertising plate. Sure, login to your ESPN app and you will see Kia advertising on the brand level. But today I open the ESPN Chicago app and see a local dealer with banner ads.
Better yet? The entire process was executed excellently. The banner ads had just the right look and amount of information. Then they led to a great click-thru experience. The splash page menu was easy and quick to use.
So, "Bravo," Schaumburg Honda! You've done a great job stepping out of the box and doing it well.
Better yet? The entire process was executed excellently. The banner ads had just the right look and amount of information. Then they led to a great click-thru experience. The splash page menu was easy and quick to use.
So, "Bravo," Schaumburg Honda! You've done a great job stepping out of the box and doing it well.
Tuesday, October 26, 2010
Success in Politics
Ballyhoo Mobile Marketing has donated services to Jim Bailey in his pursuit of becoming the mayor of Jacksonville, FL.
Jim's campaign management team has made great use of SMS so far, a la Obama's campaign usage. They are signing people up for SMS alerts and sending out campaign announcements via SMS. They understood that a huge part of the voting population does not want another email, much less the kind most politicians send which is overloaded with info. They want to receive bullet points, headlines...and if they want more information about a certain topic, offer them a "click here" link.
I will write frequently about Jim Bailey's use of the Ballyhoo Mobile SMS services as his team is innovative and continues to create new initiatives!
Jim's campaign management team has made great use of SMS so far, a la Obama's campaign usage. They are signing people up for SMS alerts and sending out campaign announcements via SMS. They understood that a huge part of the voting population does not want another email, much less the kind most politicians send which is overloaded with info. They want to receive bullet points, headlines...and if they want more information about a certain topic, offer them a "click here" link.
I will write frequently about Jim Bailey's use of the Ballyhoo Mobile SMS services as his team is innovative and continues to create new initiatives!
Mobile Marketing in Philadelphia
Philly embraces mobile to send city-based offers such as food tours, history bus tours, ghost walks, etc. They do a great job with push messages and keeping the offers brief and relevant.
Ballyhoo Mobile is a mobile marketing company with a physical presence in Jacksonville, FL, Denver, CO, and Philadelphia, PA. We work with our clients mostly on SMS advertising, mobile coupons, mobile website development, and iPhone (all smartphone) application development.
Ballyhoo Mobile is a mobile marketing company with a physical presence in Jacksonville, FL, Denver, CO, and Philadelphia, PA. We work with our clients mostly on SMS advertising, mobile coupons, mobile website development, and iPhone (all smartphone) application development.
Saturday, October 23, 2010
Mobile Ad Spending Up 80%!
Some forecasts are projecting US mobile ad spending to finish the year up 79+% to reach 743 million dollars. That puts it smack dab in mainstream digital. Spending is then projected to cap $1.1 billion in 2011 and $2.5 billion in 2014.
The combination of more smartphones and widening demographics and user stats is forcing marketers to pay attention mobile. Mobile is now seen as a critical third screen to be on and be on with a specific strategy and with regularity. Video, display, and messaging are all ways to do this and they are all growing in use.
At Ballyhoo Mobile, we help our clients affordably take advantage of these opportunities through cutting-edge profile managing software. This allows marketers to manage mobile, social, email, and more all through one concise platform. Email us and find out more!
The combination of more smartphones and widening demographics and user stats is forcing marketers to pay attention mobile. Mobile is now seen as a critical third screen to be on and be on with a specific strategy and with regularity. Video, display, and messaging are all ways to do this and they are all growing in use.
At Ballyhoo Mobile, we help our clients affordably take advantage of these opportunities through cutting-edge profile managing software. This allows marketers to manage mobile, social, email, and more all through one concise platform. Email us and find out more!
Tuesday, October 19, 2010
Complete Bombardment: 2D Barcodes and Smartphone Apps
Well, Ballyhoo Mobile has been talking about 2D barcodes for a while now. Recently I wrote about how the use of 2D barcodes experienced a 700% increase in just part of 2010. I've posted pictures of 2D barcodes being used on billboards, in print, and on the web.
Over breakfast this morning, a short 30-minute window, I encountered an astonishing EIGHT aggressive uses of the smartphone to either increase brand awareness/loyalty or drive direct sales.
In reading The Philadelphia Inquirer I came across two 2D barcodes uses and an article on the cover of the business section about smartphone dominance.
I moved on to The Wall Street Journal and noticed the article "Y U Love Texts, H8 Calls" on the cover of their Personal Journal section.
I then browsed a recent GQ to find a Snickers promotion allowing consumers to text a code from inside a Snicker's wrapper to a short code, which then donates one meal to fight hunger.
At the same time I have The Today Show on in the background. At the moment, they were highlighting "outrageous holiday gifts from Neiman Marcus." Before ending the bit, they take a large amount of time to share details of Neiman Marcus' new iPhone app. This had all taken place inside 20 minutes and it was then that I decided to snap photos of each encounter and write about this mobile marketing dominance of my morning.
In true marketer fashion, I quickly moved from print to the web and hit CNN. Perhaps my eyes were now peeled for more examples, but I instantly noticed a banner ad for CNN's new Election App AND a banner ad for Sephora's new iPhone app.
Below please find both photo snapshots of the print examples and screen shots of the web examples. Being in the mobile marketing industry and owning a mobile marketing company, this was a fun morning for me!
Let mobile marketing live long and strong!
Over breakfast this morning, a short 30-minute window, I encountered an astonishing EIGHT aggressive uses of the smartphone to either increase brand awareness/loyalty or drive direct sales.
In reading The Philadelphia Inquirer I came across two 2D barcodes uses and an article on the cover of the business section about smartphone dominance.
I moved on to The Wall Street Journal and noticed the article "Y U Love Texts, H8 Calls" on the cover of their Personal Journal section.
I then browsed a recent GQ to find a Snickers promotion allowing consumers to text a code from inside a Snicker's wrapper to a short code, which then donates one meal to fight hunger.
At the same time I have The Today Show on in the background. At the moment, they were highlighting "outrageous holiday gifts from Neiman Marcus." Before ending the bit, they take a large amount of time to share details of Neiman Marcus' new iPhone app. This had all taken place inside 20 minutes and it was then that I decided to snap photos of each encounter and write about this mobile marketing dominance of my morning.
In true marketer fashion, I quickly moved from print to the web and hit CNN. Perhaps my eyes were now peeled for more examples, but I instantly noticed a banner ad for CNN's new Election App AND a banner ad for Sephora's new iPhone app.
Below please find both photo snapshots of the print examples and screen shots of the web examples. Being in the mobile marketing industry and owning a mobile marketing company, this was a fun morning for me!
Let mobile marketing live long and strong!
Monday, October 11, 2010
Mobile Marketing Companies
There has been a lot of talk lately from marketers about struggling to find a mobile marketing company. As mobile got hot, companies seemed to come out of the woodwork and it is difficult to weed through them. Some companies are simply resellers of other short codes that aren't actually theirs. Some traditional advertising outlets (tv, radio, print) are trying to package the service with what they already sell, which is the most powerful way to use mobile, but most of these sellers have no clue how to actually harness and implement mobile marketing in even the most basic sense, SMS marketing much less mobile websites or app promotional strategies.
So in looking for a mobile marketing company, there are a few traits to keep an eye out for:
1. Look for a company whose leadership actually has a background in marketing and not just technology. What this means to you: you're not going to work with people who only talk about software and capabilities. Capabilities are great! And we have them all! BUT, more important is to talk about ROI, revenue generation for your business, the end user's (your customer's) experience, and how you're going to improve sales/brand recognition/etc.
2. Look for a company that maintains its own short code. What this means to you: You have a better chance of always getting the keyword you want. And they keyword is hugely important! The short code number itself has been proven to be irrelevant. The keyword is what makes your message, whether you're promoting a sale or event or brand, etc., stick in the consumer's head and help drive them to your desired reaction.
3. Find a company that has sales people exclusively dedicated to your account AND where you can always reach the owners. What this means to you: Besides the obvious of having more accessible people, mobile marketing is still the wild West. It is often that the founders of the company, given that you abide by points 1 and 2, have the most insight into how to actually successfully use mobile marketing as a tool.
At Ballyhoo Mobile, we have a passion for mobile and work at a feverish pace to drive results for our clients. It's for this reason we have clients that sign on with us year after year. We go the extra mile to ensure a great return on investment and we'll do the same for any client we take on.
So in looking for a mobile marketing company, there are a few traits to keep an eye out for:
1. Look for a company whose leadership actually has a background in marketing and not just technology. What this means to you: you're not going to work with people who only talk about software and capabilities. Capabilities are great! And we have them all! BUT, more important is to talk about ROI, revenue generation for your business, the end user's (your customer's) experience, and how you're going to improve sales/brand recognition/etc.
2. Look for a company that maintains its own short code. What this means to you: You have a better chance of always getting the keyword you want. And they keyword is hugely important! The short code number itself has been proven to be irrelevant. The keyword is what makes your message, whether you're promoting a sale or event or brand, etc., stick in the consumer's head and help drive them to your desired reaction.
3. Find a company that has sales people exclusively dedicated to your account AND where you can always reach the owners. What this means to you: Besides the obvious of having more accessible people, mobile marketing is still the wild West. It is often that the founders of the company, given that you abide by points 1 and 2, have the most insight into how to actually successfully use mobile marketing as a tool.
At Ballyhoo Mobile, we have a passion for mobile and work at a feverish pace to drive results for our clients. It's for this reason we have clients that sign on with us year after year. We go the extra mile to ensure a great return on investment and we'll do the same for any client we take on.
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