Monday, March 8, 2010

Auto Dealers Succeed with SMS!

Though auto sales may be in a bit of a slump as compared to recent years, many innovative auto dealers are retooling their marketing tactics to emphasize mobile, and the results have been staggering.
One British auto retailer used SMS and email marketing and drove sales skywards with a million dollar sale increase in one weekend.
Another auto group was able to reduce missed service appointments to less then 3 percent using texting, bringing in added revenue and increasing customer loyalty.
So how can you use these success stories and translate them into a real world application yielding higher sales and customer loyalty in your particular business?
Like many other businesses, auto groups are looking to better interact with its customer base as well as reach out to potential new clients. By using mobile they are able to reach both while alienating no one.
Everyone has a cell phone, and more over, anyone who has a cell phone is rarely without it, making it the most wide- reaching medium emerging
Ballyhoo Mobile Marketing understands when businesses like auto groups have the foresight to use mobile, they are able to tap into the all-inclusive cell phone demographic.
Auto dealers can also benefit heavily from a mobile site in that consumers are able to browse current inventory, specials and prices at their convenience, ultimately bringing more serious buyers in the showroom and closing a deal.
Many modern auto dealers are making mobile the jewel in the crown of their marketing campaigns, with mobile often being more cost-effective then other platforms while at the same time springing more results.
Ballyhoo Mobile is not only proficient and creative when working with the mobile platform, but we work with auto groups and businesses big and small to help create that ‘just right’ mobile marketing campaign that will best serve the company and its customers.
If you are looking to increase sales through incorporating mobile in your marketing, contact Ballyhoo Mobile Marketing to see how your business can benefit from a custom -made mobile campaign that will drive up both traffic and revenue.

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