Twenty percent of U.S households no longer own a landline phone in their home. The University of Illinois just built a dorm with no landlines…period. Meanwhile the number of mobile subscribers has grown to over 270 million. As mobile explodes, companies are turning toward SMS campaigns because they offer personal, instantaneous and active content to a specific audience.
Businesses who use short code campaigns can offer coupons, polling, incentive programs, feedback, alerts and specials all through text. They are versatile yet user friendly and inclusive, in that nearly all mobile phones are text message capable; this is in stark contrast to the necessity of a smart phone to access other mobile technology like mobile applications and mobile sites.
SMS campaigns also have a higher rate of positive opt-ins, with most campaigns having a 90 percent opt in rate, as compared to only 20 percent for email.
Plus SMS is an incredibly cost effective way for a business to identify their market and best potential customers, patients, members, etc. For example, a regional furniture store used a sleek text to win SMS campaign that resulted in increased revenue while building their database at the same time.
SMS campaigns also serve as great way to increase brand recognition. It has been reported that consumers better recognized businesses that incorporate SMS and other mobile campaigns than businesses that advertise exclusively through another type of medium.
Ballyhoo Mobile is seasoned in jumpstarting mobile campaigns from SMS to mobile websites and applications. The professional team at Ballyhoo can help collaborate with you to determine what kind of content will be best suited for your customer’s needs.
Though SMS campaigns can stand alone Ballyhoo Mobile is able to maximize a businesses marketing tactics by interweaving mobile with print, radio and any other advertising platform that a particular business uses.
If you are in the market to build your business using the latest technology while engaging a larger potential customer pool, contact Ballyhoo Mobile and watch your business expand.
Really! Is this so that only bulk messages will give a great advanced marketing perspective? Technological applications now days are growing and these are the best way to capture the online as well as offline market. We are also planning to try and Send sms from slack for faster results. Even getting few price charts for comparison too.
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