Restaurants have long used direct mailing coupons as a tactic to increase brand awareness and entice perspective guests to dine with them. With mobile quickly becoming the “it” medium, national chain restaurants to mom and pop joints are all trying to cash in on mobile coupons, mobile sites and other mobile tactics to increase restaurant traffic.
Ballyhoo Mobile has experience in creating such coupons as well as coming up with a concurrent marketing strategy to make the most of a particular mobile promotion. Mobile coupons make sense because it allows a dialogue between the business and the consumer through their most intimate possession: their phone. Very seldom do people not have their phones on them, which creates a direct line to the consumers and businesses at virtually all times.
So how can your business be one of those savvy businesses that consumers think about while out and an about in a purchasing frame of mind? The answer is stand apart by offering them something the competition isn’t. For example, a couple is out shopping at an outdoor mall and they decide they would like to take a break and grab lunch. They use their smart phone to find restaurants in a one-mile radius and find restaurant X, Y and Z.
Restaurant X doesn’t have a mobile site and the pair quickly moves on to Restaurant Y.
Restaurant Y has a mobile site but it is a bit pricy for lunch, but the couple decides it will be perfect for an upcoming anniversary. Restaurant Z not only has a mobile site where the couples able to peruse the menu, but also offers mobile coupons. The couple is sold and they happily dine at restaurant Z, confident that this is where they were offered the most for their money.
It is important for business owners to stand in their customer’s shoes when creating marketing campaigns, and no one understands that more then Ballyhoo Mobile Marketing, with our attention to detail as well as a desire to anticipate a business’s needs, which ultimately aids the restaurant in coming from their customers perspective.
Ballyhoo Mobile is able to create a mobile campaign including but not limited to a mobile site that incorporates mobile coupons for restaurants, as well as innovative ways to increase communication between restaurant and guest. The campaigns Ballyhoo Mobile creates will not only increase diners’ perceived value, but also increases their likelihood to walk through the door of their particular establishment.
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