Readers of this blog are a solid mix between marketers interested in entering the mobile space and marketers already allocating budget to mobile. I try to keep a mix of articles to serve both parties.
In this article, I am sharing a tactic we have seen work well (for free!) as a way to shape a mobile strategy and grow your mobile database. Use your employees!
Watch how your employees use their mobile devices. Ask them if they participate in any mobile marketing or mobile communication with another business and ask them why they do/do not. If your employees share any characteristics with your customers, use this information to shape your mobile strategy.
Furthermore, if your employees are your customers and your employees are passionate about what they do, have them spread the word. Let’s use a restaurant example: no server is interested is out with friends and going to say “Hey, go to our website when you get home and download and print this awesome coupon” or “You know? You should really join our newsletter list when you get home.” But, they will say “Want to save a few bucks? Text FOOD to 72239.” Simple, easy, inviting, and it doesn’t make your employee feels “salesy.”
Very simple strategy but it doesn’t cost you another dime and can help escalate your positive word of mouth!
For more tips and strategies, click here.
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