Pretty much everyone involved with mobile marketing is excited about iAd, including us. I say "pretty much everyone" because there are a few companies who sell in-app ads that may take a hit from this. But we serve the marketer. And for the marketer, this is a good thing.
In-app ads are proven to have a strong click-though-rate and that's with having to leave the app and visit a website for most banner ads. Now, the end user can click on a banner ad published through iAds, experience a full advertising experience, and stay inside the app. When they are finshed with the advertisement, they simply click an "X" to close it and they are right where they left off in the ad. Spectacular. Friendly. Engaging. Easy. Four things effective advertising is meant to be.
That said, if you have more questions about getting an ad launched in iAd, feel free to write us. We're working on ideas already!
To see the keynote address on iAds, click here and begin at the one hour and 18 minute mark.
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