Mobile app or Mobile website?

Ballyhoo Mobile still believes SMS is king! It works on almost all handsets, is easy, compliments traditional marketing, makes all of your marketing more social, and is tremendously affordable.

In addition, for some clients it does make sense to step deeper into the mobile space. This is traditionally when we hear the question "Should I build a mobile website or a mobile application (i.e. iPhone app)?"

To answer that, we analyze their marketing strategy, available budget, target consumers, etc. We find an answer that is uniquely right for each Ballyhoo Mobile partner.

For those we do not sit down with, below is an interesting comparison. I did not design this (credit is given below the chart) but I do think it is a great piece to reference. If you have questions about whether a mobile website or a mobile app is right for you, just email us and ask!