I saw a fantastic promotional drive by a company who is not a client of ours, but just a company I love: Sierra Snowboard. Sierra does a daily snowboard giveaway, Monday through Friday. It is a random drawing of every member logged in at 3pm PST. The first time I saw it, I was ecstatic and thought it made for genius marketing.
First, it got people to log onto the site and then have time to buzz around and shop while they wait on the giveaway.
Second, the giveaway is done live via webcam so viewers that are logged in are all staring at and listening to the same person (aka any messages that are delivered).
Third, the audience is captive and all watching in real time (no DVR here)!
So, what it you had a database of SMS members from previous promotions and you wanted to get them to view something or visit your FB page at a certain time? Say you're a radio station and you're holding a contest in the studio during the morning show (and you want to add more FB fans, as well). You could send your database a push SMS message saying "Log onto xyz.com right now and watch Band X Live, during which we will give one logged in person tix to the upcoming show!"
That web link can be a tiny url for your station's fan page, within which the video is being shown. Now, perhaps start and end the video with a sponsor ad?
Another example: say you own a bicycle shop. Follow the same methodology, have the video be for an exclusive video showing something about the upcoming Tour de France. Then have the video begin and end with a sales offer or event invitation. Captive audience pleased and business served!
As always, Ballyhoo provides much more than SMS service and mobile products. We work behind the scenes to ensure you generate quantifiable revenue from your mobile investment.
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