I’ve been reading it and saying it for a while and now the data is starting to show it! The mobile web is here in a big way, as noted by AT&T's recent pairing down of their unlimited data plan. No longer are unlimited data plans available through AT&T; now you pay for consumption.
As I mentioned in an earlier writing, the businesses getting on board now are the ones profiting. Say a consumer searches for "Auto Repair Madison WI" on their mobile device. Since they are searching on their mobile, they are most likely not home and most likely need help asap. Three businesses pop up, they choose one with the easiest site to browse that also has pertinent info, such as prices, phone number, address, value proposition...NOT staff photos, "family owned since blah blah," etc. If you're car is broken down you really don't care that great Grandpa Jones started the company in 1905, even if the current grandson owner does.
Since a mobile search is slightly more laborious than a wired web search, the odds of that consumer redoing that search are slim. Thus, the businesses building mobile sites now are the ones profiting and the ones that will continue to profit.
These are some numbers published from last year! We're looking forward to some fresh new numbers soon and we're certain to see even more growth. If you know a business owner, tell them to build a mobile site now!
- 71 percent of current mobile users are using data services connected to the internet
- among non-users, 49 percent anticipate using mobile internet services in the future
No comments:
Post a Comment