This writing is a synopsis of a case study published in Mobile Marketer. Ballyhoo has begun working with more brands at expos, trade shows, and conventions. We have helped brands increase show traffic and increase their penetration with attendees after the show ended. In this case study example, Ford did the same thing.
Their major goals of building a mobile and email databases to help determine customer communication preferences and enable more effective and targeted marketing. The interaction was simple: a call to action was placed at booths, show attendees sent an SMS message to a short code, and a message was sent back asking them to fill out a short survey.
The call to action was "Take our survey and you could win $5,000 in gas!"
Sixty-four percent of participants chose to complete the survey and 18% opted-in to receive future promotions. Based on the numbers of total attendees and participants, this 18% represents a significant number of people for now has a direct line of communication with.
Ballyhoo Mobile has a turnkey setup for expos and events and is planning several more before the year is over. We will be certain to let you know of upcoming proomotions!
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