Pizza Hut has just announced some astounding numbers: they expect mobile to account for 50 percent of all future orders! Why are they here already? You guessed it...early adoption. They were one of the first pizza chains to offer both SMS and Web ordering options, so they started training their customers early. Shortly thereafter, Pizza Hut rolled out their iPhone application. In addition to ordering, consumers can actually play a game allowing them to make their own pizza.
Results and Future:
After being in the App Store for only three months, the Pizza Hut application surpassed the $1 million mark in sales. The iPhone app continues to drive business and Pizza Hut is close to launching their iPad application. By stepping up to the plate first, Pizza Hut was able to stand out, invest a little, and generate a lot! Now their competitors will spend twice as much while generating slower results just trying to play catch up.
Mobile is no longer that Next Big Thing. Ballyhoo Mobile posts stories weekly that continue to prove it is here. It is the Now Thing. And every business jumping on early is and will reap the benefits of doing so.
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