Sin City Goes Mobile!

I recently got a hold of a Las Vegas Visitor's Guide and Sin City has gone mobile! The magazine itself, as in the journalists and not advertisers, have fully embraced 2D barcodes as a way to share more information with readers and lead them back to the publication's website...a smart idea for print publications nowadays.

Here they show readers how to download and use their 2D barcode scanner:


[gallery]

And on the next pages, they offers readers the chance to use their new tool:






At Ballyhoo, we are just starting to walk some clients into using 2D barcodes. One very exciting upcoming use is the Lenny's Sub Shop chain in Denver, CO. They are very active with handing out fliers at events and adding 2D is a smooth transition to stand out further from their competition.

Keep your eyes peeled for some upcoming 2D barcode campaigns from Ballyhoo to be posted soon!