Want to increase your email open rate and response rate? Tired of gimmicks that promise to do that for you? Did those two questions sound like the beginning of a cheesy sales pitch? Yeah, they did. But they aren’t. And there’s no sales pitch here…just free advice you can implement on your own. Kudos to the great people at Mobile Marketer for another great article (http://www.mobilemarketer.com/cms/news/email/4742.html).
Right now there are 139 million people around the world that access their email via their mobile phone, according to a Radicati Group study. That number is anticipated to grow to more than 1 billion by 2013. And currently mobile phone owners outnumber PC owners by a huge four to one! What should you do to take more advantage of this information?
First, you should investigate how many of your email recipients are opening their email on their phones (there are tools to do this). After this, you should use preview technology to see how your email will look on top mobile devices. Then, there are some simple best practices that can be followed when designing your campaign. Many brands have seen increased open rates and sales once these steps have been implemented. Remember to test your emails often to see how they look. Your customers will thank you for it by spending!
Note: this is a fairly specific practice, but with a few bits of information we can help you optimize your email campaign for the mobile platform. Shoot us an email to sales@ballyhoomobile.com (which comes to one of the owners) and we will happily give you a hand. Feel free to visit our website at Ballyhoo Mobile Marketing.
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