A recent article on Mobile Marketer talked about mobile marketing’s impact on Black Friday via M-Commerce (http://www.mobilemarketer.com/cms/news/commerce/4758.html). eBay alone saw an astonishing 650 percent increase in PayPal payments made via mobile. Is M-Commerce changing the overall bottom line of holiday spending? Not by a long shot. But no other spending index grew like that of mobile and that means good things.
Smartphone owners are becoming increasingly comfortable with making purchases on their phone, as shown by both Pizza Hut and Papa John’s having sold more than $1 million dollars this year through mobile orders. The types of purchases are mainly smaller ticket items such as books and concert tickets. Does anyone expect someone to purchase a car over their phone? Most likely not; I sure don’t. But I do expect being able to view pictures of that car via a mobile website while shopping vehicles to make a difference. And for the retailers of those smaller ticket items, this is great news! Since they are traditionally smaller profit margin items, they rely on economies of scale. So, if they can increase the number of units being sold by selling through another avenue, then that is a great success! And since many smaller ticket items are impulse, making the purchasing process easier is a good, good move!
Any retailer asking if mobile internet, mobile websites, and M-Commerce are really going to play a part are already behind. Early adopters are on board and making money. Are you ready to play ball? We’re helping clients increase revenue everyday in this tough economy and we can help you, too.
At Ballyhoo Mobile Marketing, we have an executive team with decades of marketing experience (both the selling and planning/buying sides of the desk) in newspaper, television, radio, web, interactive, search, and of course our firm’s specialty, mobile. Contact us today for a free marketing consultation. See all the solutions we offer at Ballyhoo Products.
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