The Mobile Coupon, SMS Coupon, or Text Coupon. Call it what you will, but the recession has brought the coupon back.

It’s a fact…with the combination between the recession and the mobile handset, the coupon is at an all time high! It’s prime time for the coupon, Baby! Many couponites, I call them, are the Baby Boomers and the older tip of Generation X. But coupons were lost amongst Gen Y, Z, and Millennials. And using mobile coupons for your business is incredibly simple and cost effective

Please note: if you’re unfamiliar with mobile coupons, this is not equitable to direct mail or email. In no way is a mobile phone list purchased and a message blasted out. If someone is offering you this, they are damaging the industry.
Mobile is always permission-based and, thus, amazingly effective.

Now that coupons no longer require clipping and can be carried in the most sheik of fashions, they are no longer a young demographic faux pas. As a marketer, this presents very exciting opportunities. During the early 2000’s, spending was at a pinnacle and many business owners reaped the benefits simply by opening their doors. As spending slowed, consumers held tight to their wallets before most businesses began offering discounts. In that time, many companies found it difficult to attract new customers. Businesses reacted by discounting slowly in an attempt to wean back lost interest. In today’s economy, however, it seems offering steep discounts is almost a prerequisite to even having an operational business. As many do not want to, and cannot even afford to, discount any further they find themselves again on the same playing field as their competitors.
If you’re running neck and neck with competition and everyone is at their bottom dollar, what do you do? Move to a better location? This might be a relevant option in a great economy, but now not. Spend more on advertising? Good advertising always helps, but it’s also expensive and since many (small) business owners make the attempt to purchase “super affordable” advertising, it’s mostly junk and ineffective anyway.
So what to do? Offer something your competition isn’t. Don’t discount any further and don’t worry about big time out-of-pocket advertising. Instead, offer your current discounts and incentives through the mobile medium. This will separate you from your competition in the minds of your potential customers. They will appreciate you and remember you for making the effort to communicate and do business with them in a manner that they like and is on their terms. It will break through to new customers who were ignoring your old marketing and discounting attempts (most businesses that run discounts through mobile see at least 30% of the redeemed offers come from someone who had never done business with them before). You will also be able to reach out to them for just a few pennies per person…no production costs, no printing costs, and no postage. And don’t let the coupon magazines fool you; they are not using any good strategies when delivering mobile. Work with a reputable mobile marketing company and we will help you design and execute campaigns that inspire the viral effect, lead to more sales, help create higher profit margins, and we will help you analyze your ROI after every campaign.

Go ahead...call or email the owners of our company directly. You will get an almost immediate response and any mobile questions you have will be answered without a sales pitch. Click here to reach us.