According to Deloitte’s recent 24th Annual Holida Survey, of the mobile shoppers identified in their survey: 55 percent said they will use their mobile device to find store locations, 45 percent to research prices, 40 percent to find product information, 32 percent to find discounts and coupons, and 25 percent to make purchase.
Now let’s look at mobile internet usage predictions: Mobile Marketer recently reported that consumers will increase their average browsing time from the 4:40 (min:sec) average in 2009 to the 5:30 range. Also, average page views will increase from approximately 105 to 120 per month. According to Nielsen, the mobile web grew at an average of 2 percent month over month for all of 2009. This makes it one of the few things growing for the year. It is predicted that, at this rate, combined with the accelerated adoption of smartphones and mobile-specific sites, the mobile web will reach more than one-half of the consumers on the wired web. That is huge news!!
Most business owners slept when it came to building a website. When they finally got around to it, there was no strategy…they just knew they “needed one.” Years later, most all businesses have caught up to working with and on the web. Now here’s mobile web coming at us like a locomotive at breakneck speeds. And what are most businesses owners doing? Relaxing and “seeing what the competition does” just like the internet’s last go-round. Astonishing. Now, for those businesses who are embracing mobile web, it is helping people on the go find their location, find their offers, and with few competitors utilizing the mobile web space it makes comparisons thin and immediately betters that businesses chance of making the sale.
So, no more sleeping! The time for a mobile-specific website is now. Work with a mobile marketing company on building a mobile website for your business. You can certainly have it built by the designer of your pc website, but it’s not the best idea. Mobile web strategies are different, the build is different, and although your website developer inherently knows this, sometimes old habits are hard to break. Inquire with a mobile firm and see what they can do for you. Any reputable mobile marketing firm should be able to help you create a fantastic mobile internet presence and you will be leading the pack in no time.
Our firm is just one of the few you should look at. Go ahead...call or email the owners of our company directly. You will get an almost immediate response and any mobile questions you have will be answered without a sales pitch. Click here to reach us.
Until next time,
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