In 2010, many are predicting to see a tremendous increase in the number of companies utilizing mobile search. And for good reason! Some experts are posting that the number of mobile web users could approach half that of web-based users by the end of next year.
As a marketer or business owner that is certainly something to recognize and something to which should be responded to appropriately. So where should marjeters turn? Their standard ad agency? Not likely. The standard ad agency, although forever having claimed creativity and ingnuity, often worked/works solely based on getting a businesses cost down...less per spot, etc. Often times, these schedule end up being garbage and the business owner ends up spending more per efficiency, but since there is no guide for that the agencies are able to hole up their rouge. Please note: these are my opinions and I do know there are some amazing agencies in existence...just not most of them. Where you should turn is either a firm that SPECIALIZES in mobile (not just claims to offer it because they know they were caught off guard and are trying to play catch up) or your current search provider, if you have one.
There are pro's and con's to going with a mobile search company and in going with your current search provider. If you're looking to work with your curret search provider, you can benefit from having one contact and one bill. Additionally, you may also be able to get single report. Finally, it means you would be working with a company who already knows our business.
However, in going with a mobile search company specifically there are many benefits to be had. First, although having one bill can be nice, having one same contact can be a detriment. Think about how hard people work to ge your business initially. On the increases or upsells, many don't work as hard. By beginning your mobile search endeavour with a separate company will put you in position to have someone workin extra hard to secure and retain your new business. (If they are not, you chose a complacent company and you need to move on.) Then there's that enticing single report: this may again seem like a good idea and time saver, but the more pc search and mobile search phyisically get lumped together, the more they mentally get lumped together. Then the person working on your strategies starts lumping those together and then you might as well not be doing mobile search anyway. The idea is that mobile search is very different and should increase the tangible business you are seeing driven by the web. Work witha separate company and you will find that the strategies they develop are wildly different and better because they are not thinking about your pc search at all. Finally, I mentioned that by choosing your exisiting search provider to perform mobile search, you would be working with a company that already knows your business. Atface value, this seems like a benefit. However, you will often find that the company you work with now has fallen into certain patterns and perceptions and misperceptions regarding your business. Begin with a specific mobile search company an you will have a chance to get a brand new set of eyes an hands on your company. Assuming you choose a good partner, this almost always leads to productivity and growth in business.
Go ahead...call or email the owners of our company directly. You will get an almost immediate response and any mobile questions you have will be answered without a sales pitch. Click here to reach us.
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