Ads for Ads Starting to Appear

As we've predicted, the in-app advertising market will continue to grow and bring more marketers into the mobile realm. We're now starting to see some ads targeting marketers. In this example, WeatherBug is boasting about how many mobile handsets an ad on their network will reach.

This may seem obvious and simplistic to write about but this does an interesting thing for the in-app ad market. It puts this market significantly more on par with radio, tv, and newspaper...the traditionals...in the eyes of the average marketer and agency buyer/planner. This is another big shake in the paradigm shift the marketing world is experiencing by continuing to make it easier for marketers to plan for and place their dollars in a mobile world and ditch the older mediums.

The traditional mediums (namely radio and tv) need to be aware of this. Ignoring it or worse yet, bucking it, will be the same as newspapers ignoring the web. And we've all seen how well that worked out for them...


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