The team here is always big on sharing great uses of mobile, be it by one of our many clients or not. Since, well, 1999 print media (namely newspapers) have been the sluggish when it comes to keeping up with technology. So we always keep our eyes peeled to see which publications are doing anything with mobile. This week I encountered two that did a great job!
The first is Surfer magazine. On the insert there was a subscription offer, as there always is. This one was different because it instructed the reader to text in to subscribe. So I tried it. After texting in, I received a bounceback message asking me for my name, mailing address, and shoe size (a pair of sandals was gift with purchase). I did this and promptly received a message letting me know a bill would be sent to my address in six to eight weeks. Nicely done, Surfer! I actually subscribed on-the-go when I would not have otherwise remembered to visit them online when I got home or, worse yet, mailed something back in. (Graphics are the first three in the gallery below.)
The second is another great example in the Philadelphia Inquirer. I've seen this publication use 2D barcodes before; this time it was to promote the downloading of their new football iPhone app. The technical interaction was simple: snap a photo of the 2D barcode with a QR code reader and instantly be linked to the download page for the app in the iTunes store. (Graphics are the 4th, 5th, 6th, and 7th in the gallery below.)
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For more quantified success stories, check out this blog at Mobile Marketing Case Studies.
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