Toys R Us has joined the ranks of Starbucks and Target by launching mobile barcodes that can be scanned right off your phone. Target was the first in the US to launch this and Starbucks is still testing in specific locations. Starbucks has even released a location-limited mobile app that acts as a refillable Starbucks card.
Toys R Us, however, has produced some gold! For the iPad, they released a FREE Great Big Christmas Book application. For iPhone and iPod, they released a Toy Story 3 Memory Game.
Next, they produced a fully capable mobile version of their website and a mobile app that is essentially a version of their website.
Finally, they allow consumers to sign up for special deals and alerts via SMS.
What's nice is that Toys R Us didn't instantly produce all of their mobile offerings just to specifically enhance commerce. They produced fun things just like Toys R Us should.
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