During yesterday's Web 2.0 Summit, Google's Eric Schmidt talked about a new "unannounced mobile device," which has also become known as the Nexus S (or Nexus 2) built by Samsung. While discussing the not-so-secretive phone, he did confirm the device would include a Near Field Communication chip. Google believes this will redefine how we think about location. As we all know, location has been the hottest mobile topic lately.NFC (Near Field Communication) allows a device to be swiped to make a payment, such as this:
With this NFC chip and the Android Gingerbread Operating System, mobile device users will be able to tap into a location point (known as Google Places) and pay with their mobile device. This is Google's threat to banks since the payment made is in lieu of credit cards or cash.
Eric Schmidt and eBay CEO John Donahoe have both predicted that mobile phones will replace credit cards. As far as I'm concerned, I hope they do! They less I need to carry, the better.
At Ballyhoo Mobile Marketing, we've talked a lot about NFC. Questions about how it could work for you? Give us a call!
Android Gingerbread promotional video:
[youtube=http://www.youtube.com/watch?v=vskBjYc745g&fs=1&hl=en_US]
Quick mobile payment discussion video:
[youtube=http://www.youtube.com/watch?v=WBsafnwlUxs&fs=1&hl=en_US]
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