The Runner's World app is called Shoe Shop. The app offers guides the user through choosing a shoe by helping select their foot type, what type of shoe needed, and then provides a list of shoes by photo. Sounds simple and it is! It's brilliantly simple while giving the user everything they want and nothing more.
The list of results is shown by plenty-large-enough, bright photos and more information about an individual shoe can be found by easily clicking on an arrow. The information pops up over the shoe photo and just as easily disappears without any need to navigate to another page, keeping the experience streaming and enjoyable.
After selecting a shoe the user is offered three buttons: "email," "find online," and "find nearby." The "email" button instantly puts a photo of the chosen shoe and email about the shoe into a newly-composed email the user can send to anyone. The "find online" button quickly reveals a list of online retailers where the chosen shoe can be found. Finally, the "find nearby" button swiftly calculates the location of the user and leverages the NearbyNow network to show local retailers that carry the chosen shoe.
There is not a lot of flashy design with this app, which is why I love it! It offers exactly what it promises with no fluff and nothing in the way. This provides a true tool for users/readers and this provides a great platform to help many of their shoe advertisers further the reach of their products. View the photo gallery below for iPhone screenshots.
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