If you have any interest in mobile marketing, where it's headed, and how you can use it I recommend looking at this document.
Sincerely,
Ballyhoo Mobile
Full document available here.
Monday, February 15, 2010
New Third-Party Mobile Marketing Statistics
Mobile marketing has seen growth for years, but the numbers weren't there to track. In a new document published by Borrell Associates (leaders in local advertising spending research), great spending research is shown.
If you have any interest in mobile marketing, where it's headed, and how you can use it I recommend looking at this document.
Sincerely,
Ballyhoo Mobile
Full document available here.
If you have any interest in mobile marketing, where it's headed, and how you can use it I recommend looking at this document.
Sincerely,
Ballyhoo Mobile
Full document available here.
Saturday, February 13, 2010
Marketers increasing budgets for social, search, and mobile.
According to a study conducted last month of 1,000 marketers, 56% percent plan to increase their mobile marketing budget. The study, conducted by Exact Target and Econsultancy, also found the majority of marketers plan to increase spending on organic search, paid search, and social marketing. The most common increase in mobile marketing spending are in the areas of mobile coupons and Text to Join databases.
Mobile coupons are mainly being distributed through SMS (short messaging service) since the penetration of MMS (multimedia messaging service) in the United States is currently insufficient. Ballyhoo Mobile has many clients currently using our mobile coupon service and seeing great redemption rates. Recently, a pizza chain launched a mobile coupon for Superbowl and saw tremendous response at every location. They realized they had found a very cost effective, easy manner of coupon distribution and one that consumers are begging for!
Text to Join databases are being used by almost every Ballyhoo partner. Including a simple messages such as “Text CONTACT to 72239 for more info” at the end of radio and television commercials, in print ads, etc. are great ways to reach new consumers and have a one-to-one relationship with each of them. Once an interested consumer hears an advertiser’s mobile tag and respond, they are automatically added to the client’s exclusive database…their initial interaction is their opt-in. This opt-in database is managed easily through Ballyhoo’s web-based software. The advertiser can alter and easily distribute messages to their entire database with the click of a button.
Because of the low cost, ease of management, and stellar results the two aforementioned mobile marketing methods are being embraced most quickly by marketers. Feel free to check out some of Ballyhoo Mobile’s case studies. And, if you think mobile marketing is right for you, check out our mobile marketing software with a free, live demo.
Mobile coupons are mainly being distributed through SMS (short messaging service) since the penetration of MMS (multimedia messaging service) in the United States is currently insufficient. Ballyhoo Mobile has many clients currently using our mobile coupon service and seeing great redemption rates. Recently, a pizza chain launched a mobile coupon for Superbowl and saw tremendous response at every location. They realized they had found a very cost effective, easy manner of coupon distribution and one that consumers are begging for!
Text to Join databases are being used by almost every Ballyhoo partner. Including a simple messages such as “Text CONTACT to 72239 for more info” at the end of radio and television commercials, in print ads, etc. are great ways to reach new consumers and have a one-to-one relationship with each of them. Once an interested consumer hears an advertiser’s mobile tag and respond, they are automatically added to the client’s exclusive database…their initial interaction is their opt-in. This opt-in database is managed easily through Ballyhoo’s web-based software. The advertiser can alter and easily distribute messages to their entire database with the click of a button.
Because of the low cost, ease of management, and stellar results the two aforementioned mobile marketing methods are being embraced most quickly by marketers. Feel free to check out some of Ballyhoo Mobile’s case studies. And, if you think mobile marketing is right for you, check out our mobile marketing software with a free, live demo.
Thursday, February 11, 2010
Mobile Marketing's Legs Very Strong - Next Generation Proves the Longevity
Recent surveys concluded classroom bans on cell phones have proven unsuccessful, and schools districts around the country are trying to find a more effective way of handling mobile in the classroom.
With the advent of smart phones, students are able to text, talk, surf the web and take pictures with their varied mobile devices. And that is just first period. As a marketer, why should you care?
As with the Internet when it was in its infancy, teens tended to be the first demographic that embraced mobile technology, and as a result are much more tech-savvy then their teachers or parents. They integrate mobile into their day-to-day dalliances, shunning most other mediums, more frequently then adults. This means that if you want to market to them, you need to speak their language.
History has a way of repeating itself. In the 90’s, schools were frightened of the potential negative effects on education the big bad web would have, , and as a result were slow to facilitate learning in conjunction with the internet.
Now learning institutions, after first taking a hard-nosed approach, are scrambling to regulate mobile usage in their schools while simultaneously searching to find a use for mobile in a school setting.
Many universities have already begun using text messaging and mobile websites as an effective way to reach prospective students as well as current students. Students are life-long consumers. So, if their schools use SMS and mobile web, you can be certain they expect your business to do the same.
University of North Florida in Jacksonville uses text messaging to send out mass security alerts to its students. Never without their mobile devices, students are more apt receive a warning text message rather then an email-blast, ultimately maximizing students’ safety.
So how can educators, parents and anyone over the age of Twilight hold the attention of fickle teens and young adults?
The answer is to embrace, understand and utilize mobile in the way is conducive to learning.
Ballyhoo Mobile helps educational institutions, educational retail (tutoring and prep courses) and any teen-friendly commerce communicate through creating mobile websites as well as custom-made Ballyhoo Mobile SMS texting campaigns.
Ballyhoo Mobile will not only work with the client to create a mobile campaign, but will also help to strategize to set up a specific marketing campaign to reach the ever-elusive, print-shy teen audience.
Ballyhoo Mobile clients know that they can depend on Ballyhoo to not only come up with niche marketing campaigns, but to also put in plain words the benefits and cost effectiveness of mobile marketing.
So if think you're company can benefit from an affordable mobile website and campaign, Visit www.BallyhooMobile.com to explore your options.
With the advent of smart phones, students are able to text, talk, surf the web and take pictures with their varied mobile devices. And that is just first period. As a marketer, why should you care?
As with the Internet when it was in its infancy, teens tended to be the first demographic that embraced mobile technology, and as a result are much more tech-savvy then their teachers or parents. They integrate mobile into their day-to-day dalliances, shunning most other mediums, more frequently then adults. This means that if you want to market to them, you need to speak their language.
History has a way of repeating itself. In the 90’s, schools were frightened of the potential negative effects on education the big bad web would have, , and as a result were slow to facilitate learning in conjunction with the internet.
Now learning institutions, after first taking a hard-nosed approach, are scrambling to regulate mobile usage in their schools while simultaneously searching to find a use for mobile in a school setting.
Many universities have already begun using text messaging and mobile websites as an effective way to reach prospective students as well as current students. Students are life-long consumers. So, if their schools use SMS and mobile web, you can be certain they expect your business to do the same.
University of North Florida in Jacksonville uses text messaging to send out mass security alerts to its students. Never without their mobile devices, students are more apt receive a warning text message rather then an email-blast, ultimately maximizing students’ safety.
So how can educators, parents and anyone over the age of Twilight hold the attention of fickle teens and young adults?
The answer is to embrace, understand and utilize mobile in the way is conducive to learning.
Ballyhoo Mobile helps educational institutions, educational retail (tutoring and prep courses) and any teen-friendly commerce communicate through creating mobile websites as well as custom-made Ballyhoo Mobile SMS texting campaigns.
Ballyhoo Mobile will not only work with the client to create a mobile campaign, but will also help to strategize to set up a specific marketing campaign to reach the ever-elusive, print-shy teen audience.
Ballyhoo Mobile clients know that they can depend on Ballyhoo to not only come up with niche marketing campaigns, but to also put in plain words the benefits and cost effectiveness of mobile marketing.
So if think you're company can benefit from an affordable mobile website and campaign, Visit www.BallyhooMobile.com to explore your options.
Tuesday, February 9, 2010
Twitter? Tweets? Does Anyone Actually Care? Apparently Not Nearly as Many as We’re Led to Believe
According to Harvard Business School, “the median number of lifetime tweets per user is one.” Bill Heil, study co-author, says “it looks like a few people are creating content for a few people.” All the undue twitter hype comes from the twitter-obsessed minority – Ashton Kutcher, John Mayer, and others like this generate 90% of the content.
Many newbie tweeters sign up, try it out, then rarely or never return. The massive number of “twitter users” often reported comes from adding sign-ups and not regular users.
Why spend the time to tweet about, I mean write about, this? The hallucinations of golden marketing opportunities that the twitter buzz has falsely created negatively affects the legitimate mobile marketing industry. Mobile marketing has legitimate and proven strengths, yet we see marketers think they are “mobile marketing” because they signed their company up for a twitter account…with no strategy.
- SMS marketing lends the opportunity to reach consumers on the go!
- SMS marketing maximizes the strength of traditional marketing mediums!
- Mobile websites hold an amazing future to communicate with shoppers while they are out shopping and drive them to your brand by providing timely and helpful information in a convenient manner…a mobile handset-oriented website.
- And mobile applications? Mobile apps will continue to offer great opportunities.
So sign your business up for twitter. Use it to monitor for negative PR. There is a good use or two for twitter, but it is not mobile marketing. Try mobile marketing with a reputable firm and then you will see some amazing results!
Until next time!
Ballyhoo Mobile
If interested, you can find another Harvard twitter study here.
Many newbie tweeters sign up, try it out, then rarely or never return. The massive number of “twitter users” often reported comes from adding sign-ups and not regular users.
Why spend the time to tweet about, I mean write about, this? The hallucinations of golden marketing opportunities that the twitter buzz has falsely created negatively affects the legitimate mobile marketing industry. Mobile marketing has legitimate and proven strengths, yet we see marketers think they are “mobile marketing” because they signed their company up for a twitter account…with no strategy.
- SMS marketing lends the opportunity to reach consumers on the go!
- SMS marketing maximizes the strength of traditional marketing mediums!
- Mobile websites hold an amazing future to communicate with shoppers while they are out shopping and drive them to your brand by providing timely and helpful information in a convenient manner…a mobile handset-oriented website.
- And mobile applications? Mobile apps will continue to offer great opportunities.
So sign your business up for twitter. Use it to monitor for negative PR. There is a good use or two for twitter, but it is not mobile marketing. Try mobile marketing with a reputable firm and then you will see some amazing results!
Until next time!
Ballyhoo Mobile
If interested, you can find another Harvard twitter study here.
Monday, February 8, 2010
New Mobile Marketing Company Website
As mobile marketing continues to grow, Ballyhoo Mobile Marketing continues to outpace the trends. As a product of such, we have just released an updated version of our website with added features such as in-depth product descriptions and strategy columns. Visit our homepage at www.BallyhooMobile.com.
Two very useful sections of the Ballyhoo Mobile website:
1. Mobile Marketing Frequently Asked Questions, which we like to call Wisely Asked Questions. Here we answer all the basics of mobile marketing and all mobile marketing how-to’s.
2. Full Product Offering Descriptions: this helps potential mobile advertisers explore their options and potential without a sales push.
New Mobile Marketing Software Launch
To compliment the new Ballyhoo Mobile website, we have also unveiled a new mobile marketing platform. The Ballyhoo Mobile SMS marketing platform is streamlined, chock full of sex appeal, and easy to use. The software also lends capabilities such as Text to Screen (with different viewing options), Text to Vote, Text to Win, Mobile Survey, Mobile Sweepstakes, and much more!
Additionally, the software generates real-time SMS campaign statistics. These help with campaign control and in calculating your mobile marketing ROI.
Let us show you around with a free, live demo! Call us at direct at 904-536-5946 and we will schedule a time with you.
Two very useful sections of the Ballyhoo Mobile website:
1. Mobile Marketing Frequently Asked Questions, which we like to call Wisely Asked Questions. Here we answer all the basics of mobile marketing and all mobile marketing how-to’s.
2. Full Product Offering Descriptions: this helps potential mobile advertisers explore their options and potential without a sales push.
New Mobile Marketing Software Launch
To compliment the new Ballyhoo Mobile website, we have also unveiled a new mobile marketing platform. The Ballyhoo Mobile SMS marketing platform is streamlined, chock full of sex appeal, and easy to use. The software also lends capabilities such as Text to Screen (with different viewing options), Text to Vote, Text to Win, Mobile Survey, Mobile Sweepstakes, and much more!
Additionally, the software generates real-time SMS campaign statistics. These help with campaign control and in calculating your mobile marketing ROI.
Let us show you around with a free, live demo! Call us at direct at 904-536-5946 and we will schedule a time with you.
Sunday, February 7, 2010
Mobile Ad Campaigns 5 Times More Effective Than Online! *
“Mobile is taking online to the cleaners.”
Only one month in and 2010 has been flush with “mobile marketing is kicking butt” stories. And, yes, for those of us in mobile marketing, it’s fun. It is especially fun a company like, Ballyhoo Mobile Marketing, which doesn’t pretend mobile is taking over the world. Rather, Ballyhoo helps businesses understand how mobile compliments their traditional marketing, how it makes it more productive and more affordable, and how it helps traditional advertising produce better results.
We’ve never compared mobile to radio or television, because they are complimentary. But mobile is less complimentary to online; mobile finds more of a direct comparison with online. And the resent results? Mobile is winning…again.
InsightExpress recently found that mobile marketing ad campaigns norms were four and a half time more effective than online norms. This doesn’t mean online is receding from marketing plans. But this is just one more scoop of proof that mobile is fighting for, and winning, more budget allocation than ever.
Mobile marketing’s entry point is SMS marketing (bulk SMS). This study found SMS marketing/text message marketing to be increasingly effective at improving brand awareness and driving upper level purchases. Mobile is now being brought up sooner in the strategy-planning process.
Whether you own a business, market for someone else, sell media, or work on any level inside of an agency you should be learning all you can about mobile marketing successes. At Ballyhoo Mobile, we’re a leader in generating both mobile marketing strategy and implementation. We do not simply retail bulk SMS packages and hope the advertiser has results. Our firm has experienced zero percent attrition over the past two years for a reason…we deliver results.
Contact us and we will perform our custom mobile review of your marketing plan and offer a guide to where mobile marketing may fit, at no cost.
Also feel free to check out our mobile marketing case studies.
* Headline from Mobile Marketer and Insight Express
Only one month in and 2010 has been flush with “mobile marketing is kicking butt” stories. And, yes, for those of us in mobile marketing, it’s fun. It is especially fun a company like, Ballyhoo Mobile Marketing, which doesn’t pretend mobile is taking over the world. Rather, Ballyhoo helps businesses understand how mobile compliments their traditional marketing, how it makes it more productive and more affordable, and how it helps traditional advertising produce better results.
We’ve never compared mobile to radio or television, because they are complimentary. But mobile is less complimentary to online; mobile finds more of a direct comparison with online. And the resent results? Mobile is winning…again.
InsightExpress recently found that mobile marketing ad campaigns norms were four and a half time more effective than online norms. This doesn’t mean online is receding from marketing plans. But this is just one more scoop of proof that mobile is fighting for, and winning, more budget allocation than ever.
Mobile marketing’s entry point is SMS marketing (bulk SMS). This study found SMS marketing/text message marketing to be increasingly effective at improving brand awareness and driving upper level purchases. Mobile is now being brought up sooner in the strategy-planning process.
Whether you own a business, market for someone else, sell media, or work on any level inside of an agency you should be learning all you can about mobile marketing successes. At Ballyhoo Mobile, we’re a leader in generating both mobile marketing strategy and implementation. We do not simply retail bulk SMS packages and hope the advertiser has results. Our firm has experienced zero percent attrition over the past two years for a reason…we deliver results.
Contact us and we will perform our custom mobile review of your marketing plan and offer a guide to where mobile marketing may fit, at no cost.
Also feel free to check out our mobile marketing case studies.
* Headline from Mobile Marketer and Insight Express
Monday, February 1, 2010
Consumers Want Mobile Marketing
New research in mobile marketing statistics show a third of Americans who use internet access at least one hour per week report an interest in receiving ads via their mobile devices, contingent in their receiving incentives.
So what does this mean for the mobile marketing industry, which expects positive growth for at least the next decade?
It means that the mobile marketing trend of offering coupons, free movie passes and “chance to win offers” may be what’s kept the industry moving forward, but it is not necessarily what will take the industry into a future of sustainability and legitimize mobile marketing as a true medium of advertising, in the league of television and print.
These tangible offers and discounts are undoubtedly important to both the consumer and the burgeoning mobile marketing industry, as well imperative to their clients who are learning the digital ropes of mobile marketing.
Many mobile marketing industry insiders say that now is the time where the mobile marketing industry will find a purpose, where it will become the premier advertising medium.
They say this will happen as marketing in the digital age replaces traditional advertising in that it will help consumers find their purchases locally using widgets, apps, and gadgets.
As one of the primary mobile marketing companies in Jacksonville, Ballyhoo Mobile is bridging that gap between the past and the future of mobile marketing trends, while simultaneously meeting the desires of its clients.
So what does this mean for the mobile marketing industry, which expects positive growth for at least the next decade?
It means that the mobile marketing trend of offering coupons, free movie passes and “chance to win offers” may be what’s kept the industry moving forward, but it is not necessarily what will take the industry into a future of sustainability and legitimize mobile marketing as a true medium of advertising, in the league of television and print.
These tangible offers and discounts are undoubtedly important to both the consumer and the burgeoning mobile marketing industry, as well imperative to their clients who are learning the digital ropes of mobile marketing.
Many mobile marketing industry insiders say that now is the time where the mobile marketing industry will find a purpose, where it will become the premier advertising medium.
They say this will happen as marketing in the digital age replaces traditional advertising in that it will help consumers find their purchases locally using widgets, apps, and gadgets.
As one of the primary mobile marketing companies in Jacksonville, Ballyhoo Mobile is bridging that gap between the past and the future of mobile marketing trends, while simultaneously meeting the desires of its clients.
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