New research in mobile marketing statistics show a third of Americans who use internet access at least one hour per week report an interest in receiving ads via their mobile devices, contingent in their receiving incentives.
So what does this mean for the mobile marketing industry, which expects positive growth for at least the next decade?
It means that the mobile marketing trend of offering coupons, free movie passes and “chance to win offers” may be what’s kept the industry moving forward, but it is not necessarily what will take the industry into a future of sustainability and legitimize mobile marketing as a true medium of advertising, in the league of television and print.
These tangible offers and discounts are undoubtedly important to both the consumer and the burgeoning mobile marketing industry, as well imperative to their clients who are learning the digital ropes of mobile marketing.
Many mobile marketing industry insiders say that now is the time where the mobile marketing industry will find a purpose, where it will become the premier advertising medium.
They say this will happen as marketing in the digital age replaces traditional advertising in that it will help consumers find their purchases locally using widgets, apps, and gadgets.
As one of the primary mobile marketing companies in Jacksonville, Ballyhoo Mobile is bridging that gap between the past and the future of mobile marketing trends, while simultaneously meeting the desires of its clients.
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