Recent surveys concluded classroom bans on cell phones have proven unsuccessful, and schools districts around the country are trying to find a more effective way of handling mobile in the classroom.
With the advent of smart phones, students are able to text, talk, surf the web and take pictures with their varied mobile devices. And that is just first period. As a marketer, why should you care?
As with the Internet when it was in its infancy, teens tended to be the first demographic that embraced mobile technology, and as a result are much more tech-savvy then their teachers or parents. They integrate mobile into their day-to-day dalliances, shunning most other mediums, more frequently then adults. This means that if you want to market to them, you need to speak their language.
History has a way of repeating itself. In the 90’s, schools were frightened of the potential negative effects on education the big bad web would have, , and as a result were slow to facilitate learning in conjunction with the internet.
Now learning institutions, after first taking a hard-nosed approach, are scrambling to regulate mobile usage in their schools while simultaneously searching to find a use for mobile in a school setting.
Many universities have already begun using text messaging and mobile websites as an effective way to reach prospective students as well as current students. Students are life-long consumers. So, if their schools use SMS and mobile web, you can be certain they expect your business to do the same.
University of North Florida in Jacksonville uses text messaging to send out mass security alerts to its students. Never without their mobile devices, students are more apt receive a warning text message rather then an email-blast, ultimately maximizing students’ safety.
So how can educators, parents and anyone over the age of Twilight hold the attention of fickle teens and young adults?
The answer is to embrace, understand and utilize mobile in the way is conducive to learning.
Ballyhoo Mobile helps educational institutions, educational retail (tutoring and prep courses) and any teen-friendly commerce communicate through creating mobile websites as well as custom-made Ballyhoo Mobile SMS texting campaigns.
Ballyhoo Mobile will not only work with the client to create a mobile campaign, but will also help to strategize to set up a specific marketing campaign to reach the ever-elusive, print-shy teen audience.
Ballyhoo Mobile clients know that they can depend on Ballyhoo to not only come up with niche marketing campaigns, but to also put in plain words the benefits and cost effectiveness of mobile marketing.
So if think you're company can benefit from an affordable mobile website and campaign, Visit www.BallyhooMobile.com to explore your options.
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