According to Harvard Business School, “the median number of lifetime tweets per user is one.” Bill Heil, study co-author, says “it looks like a few people are creating content for a few people.” All the undue twitter hype comes from the twitter-obsessed minority – Ashton Kutcher, John Mayer, and others like this generate 90% of the content.
Many newbie tweeters sign up, try it out, then rarely or never return. The massive number of “twitter users” often reported comes from adding sign-ups and not regular users.
Why spend the time to tweet about, I mean write about, this? The hallucinations of golden marketing opportunities that the twitter buzz has falsely created negatively affects the legitimate mobile marketing industry. Mobile marketing has legitimate and proven strengths, yet we see marketers think they are “mobile marketing” because they signed their company up for a twitter account…with no strategy.
- SMS marketing lends the opportunity to reach consumers on the go!
- SMS marketing maximizes the strength of traditional marketing mediums!
- Mobile websites hold an amazing future to communicate with shoppers while they are out shopping and drive them to your brand by providing timely and helpful information in a convenient manner…a mobile handset-oriented website.
- And mobile applications? Mobile apps will continue to offer great opportunities.
So sign your business up for twitter. Use it to monitor for negative PR. There is a good use or two for twitter, but it is not mobile marketing. Try mobile marketing with a reputable firm and then you will see some amazing results!
Until next time!
Ballyhoo Mobile
If interested, you can find another Harvard twitter study here.
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