Mobile Ad Campaigns 5 Times More Effective Than Online! *

“Mobile is taking online to the cleaners.”

Only one month in and 2010 has been flush with “mobile marketing is kicking butt” stories. And, yes, for those of us in mobile marketing, it’s fun. It is especially fun a company like, Ballyhoo Mobile Marketing, which doesn’t pretend mobile is taking over the world. Rather, Ballyhoo helps businesses understand how mobile compliments their traditional marketing, how it makes it more productive and more affordable, and how it helps traditional advertising produce better results.

We’ve never compared mobile to radio or television, because they are complimentary. But mobile is less complimentary to online; mobile finds more of a direct comparison with online. And the resent results? Mobile is winning…again.

InsightExpress recently found that mobile marketing ad campaigns norms were four and a half time more effective than online norms. This doesn’t mean online is receding from marketing plans. But this is just one more scoop of proof that mobile is fighting for, and winning, more budget allocation than ever.

Mobile marketing’s entry point is SMS marketing (bulk SMS). This study found SMS marketing/text message marketing to be increasingly effective at improving brand awareness and driving upper level purchases. Mobile is now being brought up sooner in the strategy-planning process.

Whether you own a business, market for someone else, sell media, or work on any level inside of an agency you should be learning all you can about mobile marketing successes. At Ballyhoo Mobile, we’re a leader in generating both mobile marketing strategy and implementation. We do not simply retail bulk SMS packages and hope the advertiser has results. Our firm has experienced zero percent attrition over the past two years for a reason…we deliver results.

Contact us and we will perform our custom mobile review of your marketing plan and offer a guide to where mobile marketing may fit, at no cost.

Also feel free to check out our mobile marketing case studies.

* Headline from Mobile Marketer and Insight Express