According to a study conducted last month of 1,000 marketers, 56% percent plan to increase their mobile marketing budget. The study, conducted by Exact Target and Econsultancy, also found the majority of marketers plan to increase spending on organic search, paid search, and social marketing. The most common increase in mobile marketing spending are in the areas of mobile coupons and Text to Join databases.
Mobile coupons are mainly being distributed through SMS (short messaging service) since the penetration of MMS (multimedia messaging service) in the United States is currently insufficient. Ballyhoo Mobile has many clients currently using our mobile coupon service and seeing great redemption rates. Recently, a pizza chain launched a mobile coupon for Superbowl and saw tremendous response at every location. They realized they had found a very cost effective, easy manner of coupon distribution and one that consumers are begging for!
Text to Join databases are being used by almost every Ballyhoo partner. Including a simple messages such as “Text CONTACT to 72239 for more info” at the end of radio and television commercials, in print ads, etc. are great ways to reach new consumers and have a one-to-one relationship with each of them. Once an interested consumer hears an advertiser’s mobile tag and respond, they are automatically added to the client’s exclusive database…their initial interaction is their opt-in. This opt-in database is managed easily through Ballyhoo’s web-based software. The advertiser can alter and easily distribute messages to their entire database with the click of a button.
Because of the low cost, ease of management, and stellar results the two aforementioned mobile marketing methods are being embraced most quickly by marketers. Feel free to check out some of Ballyhoo Mobile’s case studies. And, if you think mobile marketing is right for you, check out our mobile marketing software with a free, live demo.
No comments:
Post a Comment