Have you read yet about Apple’s new tablet computer/phone/they-are-all-the-same-thing-now device? Yes, you touch the screen and it plays music and video and all the expected things. The difference is that it is always connected to the internet. For those who do have iPhones (and various other smartphones), they already have this. However, iPhones are still a very small percentage of the mobile handset market despite all the attention they receive.
With a device like Apple’s tablet, a business’ potential customers really will hear or see an ad and respond in real time to shop, research, or make a purchase. This won’t be like carrying a laptop around, but more like having a phone with all the capabilities of a computer. People will continue to text more than they make phone calls, as they did in 2008 and so far in 2009, and that means businesses need to speak their language.
Read the Newsweek article about Apple’s new device here: http://www.newsweek.com/id/217683
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A blog about text message advertising, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
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