Thursday, November 19, 2009

Rock Solid Mobile Marketing Tips

I recently read an article by Kim T. Gordon on Entrepreneur.com and it was the best article I had read in a long time (you can find the article here (:http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article203488.html
)
Kim talks about how to avoid being bombarded by today’s hottest trends in marketing and sticking to the critical aspects of any marketing plan, especially in a tough economy. Kim’s article was fantastic and my quick notes and perceptions are below. Enjoy!

Put Finding Prospects First: This is exactly why we advise all of our clients to invest the appropriate amount of money in our search engine marketing services and mobile ads.
Don’t Drop Out Of Sight: This point is exactly one of the reasons we are in the mobile marketing business and why all of our clients are successful. They are using mobile to stay in sight while others fall out and they are doing it in an incredibly cost-effective manner.
Separate From the Pack: Mobile is about as green as marketing gets. And consumers understand that; they appreciate that you are separating yourself and your business from the pack by making it easier to communicate and do business with you.
Invest in Relationships: This is precisely the strength of mobile! When a business uses mobile, it is clear to their customers they are investing in the one-on-one relationship. It also shows respect to the customer that you are making an effort to communicate the way they want to. AND it offers you the quickest follow up in marketing.
Get People Talking: We have helped several clients create campaigns that “pass the word along.” The campaigns offer current database members something and encourages them to share that offer or, positive word-of-mouth, with like-minded friends and family. That is good business growth!
Expand Your Website: This is why we specialize in building custom mobile websites and blog sites. People are not just searching businesses on their home/work computers anymore. Mobile search is growing by leaps and bounds and, contrary to most beliefs, your regular website does not look “good enough” on a phone.

Email us at Sales@BallyhooMobile.com and ask us to put together a custom idea including text, a mobile website, and Search Engine Marketing for your business! Our analysis and custom idea comes at no cost to you but will allow you to feel out a fit between mobile marketing and your business from a firm who makes mobile marketing their expertise.

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