At Ballyhoo Mobile Marketing, Inc. we have been talking with our clients for many months now about the rising importance of having a mobile website. And not the garbage work of some who filters your current website so that it looks okay on a mobile phone. Rather, a website built from the ground up specifically for mobile browsing.
People accessing your website on the go are looking for different information, in a different order, and don’t need all of your flash. In fact, they are even typing different terms into search engines to find your business and your competitors. If you don’t yet have a mobile-specific firm working on a mobile website and mobile search initiatives for you, it’s time to begin.
eMarketer predicts that by 2013, nearly 50% of mobile phone users will access the mobile Internet at least monthly (see graph above). Along with rising smartphone shipments and increases in spending on mobile data plans, this will create a growing mobile content market. “The expected increases in mobile Internet users, mobile data revenues and smartphone sales will produce an environment in which users will be hungry for content,” said Paul Verna, eMarketer senior analyst and author of the new report, “Mobile Content: Paid Models Take Shape.” “It is likely that mobile content will follow a trajectory similar to Web content
Let us help you by starting with a free, no-strings-attached marketing consultation. Visit us at www.BallyhooMobile.com to learn more about affordable and custom mobile marketing campaigns from one of the leading mobile marketing boutique firms. Also feel free to email us directly at sales@ballyhoomobile.com with any questions.
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