There was a fantastic article recently posted on the Mobile Marketing Magazine website (http://www.mobilemarketingmagazine.co.uk/2009/10/sms-is-best-survey-finds.html). By no means do we feel mobile and email cannibalize each other. In fact, we encourage all of our clients to use both (although not with the same company) because they reach different consumers.
Forrester Consulting conducted the survey. They polled 312 marketing decision-makers and 760 internet users in August 2009. The findings were that 74% of marketers said they preferred to use SMS messaging as a marketing tool, while 44% of consumers said they would rather receive product information, etc. via SMS campaigns versus any other channel.
The study also concluded that UK companies are the best at harnessing multi-channel promotions to build a relationship with customers. What does this mean to Joe and Jan American Business Owner? That the playing field is wide open! We have already helped many of our clients step far in front of the competition.
Let us help you by starting with a free, no-strings-attached marketing consultation. Visit us at www.BallyhooMobile.com to learn more about affordable and custom mobile marketing campaigns from one of the leading mobile marketing boutique firms. Also feel free to email us directly at sales@ballyhoomobile.com with any questions.
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